Brands Are Never Ever Missing Out on Taylor Swift’s Magic
Another month, another edition of On the Press! As we head into the month of Taylor Swift's UK leg of her tour and the Euros 2024 commences, we’ve rounded up what May had to offer.?
Household supermarket brands? are creating waves this month, and we’ve also got a date for your calendar, amongst other stuff. So, sit back and sift through...
Marketing Moves
Asda's face lift splits Media Village opinion??
Asda’s rebrand has well and truly left the Media Village designers torn.? The sleek and contemporary new look for this household name marks a significant departure from its previous branding, with not only the logo but the entire brand portfolio undergoing a transformation. Perhaps most notably, the iconic slogan "That's Asda price” has been replaced with the new tagline “Get the Asda price feeling.”
While one of our designers praised the rebrand for its simplicity and modernity, another expressed concern that the brand may have lost touch with its rich history and heritage.
Lidl brings back fan favourite with a twist
Guess who's back and cheesier than ever? Lidl's legendary Cheese Twist.? Making its grand return to stores nationwide this month. In true iconic style, Lidl is celebrating with a fun twist of its own. Drawing inspiration from a certain pop star's new 'Era', Lidl is rolling out the red carpet for its Cheese Twist with a hilarious merch giveaway – featuring a? limited-edition fan t-shirt, a twisties friendship bracelet and a free Lidl Plus Cheese Twist coupon.??
Their Ad is particularly special, replicating tour dates and even depicting a cheese twist dressed in iconic Taylor clothing. So, with the supermarket brand joining others in getting stuck into the Taylor Swift marketing hype, it’s safe to say the UK is poised and ready for Swift's arrival early next month. Are you?
What’s Happening at Media Village??
Welcomed Signature Oaks?
Our team has been hard at work crafting engaging visuals that highlight the unique experiences and tranquil ambiance that our new client, Signature Oak Retreats, has to offer. From breathtaking landscapes to intimate moments of relaxation, we’ve ensured that every piece of content resonates with potential guests and showcases the retreat's unique charm.
To kickstart their digital transformation, we’ve filmed a full-frame promotional video alongside mobile content, capturing the essence of Signature Oak Retreats and elevating their online presence.?
Played our part in Boots Hearingcare’s annual conference?
For the past decade, Media Village have supported Boots Hearingcare to make their annual internal event an unforgettable occasion.?
From design and branding to signage and print – our team handles everything. And this time we’ve captured some BHS content for you to take a peek at.?
领英推荐
Marked our calendars for something special
On the 27th June, we’re hosting our first networking event at Signature Oaks Retreat to raise funds for East Lancashire Hospice. Pause the Press will be? a ticketed event, featuring a raffle with great prizes and more.?
So, save the date and keep your eyes peeled for the ticket sale coming soon ??
On the social grape vine…?
?? Instagram is working on a feature called Lately, which highlights recent Stories on user profiles
?? TikTok has added a floating player on desktop, which means users can watch TikTok videos while doing something else on their computer
?? Threads is testing Pinned Columns via the web, similar to the functionality available on TweetDeck.
?? LinkedIn is making link previews much smaller in the feed - unless you pay ??
???? TikTok has filed a lawsuit suing the United States Government in a bid to block a US law that would ban the video app unless it is sold by its Chinese parent company
Pro tip: How to submit print ready artwork?
Their words?
We’re really happy with the fresh look Media Village brought to our company website and brand identity.
Their team was a pleasure to work with – professional, creative, and always receptive to our feedback.
The new website is not only visually stunning and up to date, but it also perfectly reflects our company’s values and objectives.
We’ve already had lots of positive comments from our customers on our new website. -? RTC
– –?
Ready to elevate your brand??
From branding, digital marketing, print, web? and beyond - we might just be able to help…