Brands & Memory - make it count!

Our memories define us.

What we've done, witnessed, and learned in the past influences how we act, think, and feel today.Every event, contact, and connection shapes who we are, from crawling on all fours and learning to swim to our first taste of cabbage and first genuine kiss.

Memory is the most valuable corporate commodity on the planet.It forms crystals from amorphous connections.All of our learning, response, and cognition are memory-based.We are nothing more than a thinking system that has been actualized through memory.

Our evolutionary programming trains us to navigate the future based on a record of the past, both conscious and subconscious. Memory is what we rely on as individuals and customers to forecast possible future occurrences.

As a result, memory is all about the future.

That may seem esoteric - the kind of speech you'd expect to hear at a yoga training camp or a motivational speaker - yet there's no simpler or more accurate explanation. We have filtered the important, the personally relevant, the emotionally charged, and constructed 'us' throughout our lives.

To put this into perspective, if a brand creates a magical Christmas experience for a child, that child may grow up to choose that brand for future purchases.Subconscious nostalgia and emotional brand touch points of excitement, joy, and safety are recalled.

First impressions count

Your brand's initial debut should be interesting and compelling. Greet and engage with your audience in a way that piques their interest and holds it from the outset. Set the stage for a meaningful conversation, and you'll start the process of creating a positive memory!

Use Positive Emotions

The idea of association is one way that episodic memory works.

Memory connects objects, thoughts, and events that occur frequently together. Your audience is more likely to remember your brand if the experience you create is exciting, enjoyable, or joyful.

Storytelling and Imagination

Create an immersive experience that allows your audience to visualize what it might be like to conduct business with you and the potential benefits.Instead of telling your audience how you will answer their requirements, they may experience it for themselves with experiential marketing programs!

You build a lasting memory when your audience imagines and experiences the positive results of a relationship with your brand.

Promote visual content

Allow your audience to generate and share content about your business with others by engaging them.

Encourage event participants to take photos or videos, and make it as simple as possible for them to share them using suitable hashtags that relate to the overarching brand story, supported by a cohesive and easily recognisable visual language. According to researchers, creating a snapshot imprints a memory in your brain from the instant you take the photo.

When you see the photo again, your memory retains the feelings and emotions you felt while taking it. Use the power of user-generated visual material to jog your memory later. So photobooths and interactive props are a must!