The Brands That Matter in 2024

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Under North America CEO Artemis Patrick, Sephora is the world’s most powerful beauty retailer, using its aisles and influence to make—or break—new brands.

ICYMI, read our 2024 winter issue cover story exploring the beauty competition that Sephora always wins.

The Brands That Matter in 2024

It's never been easy creating a brand that authentically connects with consumers. Establishing that connection gets even harder when constant messaging makes audiences want to tune out.

This year, Brands That Matter is recognizing 131 honorees that have cut through the din to deliver their message while establishing broader cultural relevance. That includes 66 benchmark brands and 65 honorees in eight categories.

Tony's Chocolonely —which pays its cocoa suppliers a premium to ensure they can pay their farmers living wages—works with cocoa cooperatives to monitor farms for child labor. It also operates its Open Chain platform, which chocolate companies can use to adopt sourcing principles that help protect children and improve the economics for farmers.

The National Football League (NFL) using its marketing reach and community influence to get more young people, particularly girls, interested in flag football.

New in 2024, Brands That Matter is also honoring its inaugural CMOs of the Year—10 marketing professionals whose work has helped cement their brands as cultural forces.

Kofi Amoo-Gottfried is among the 2024 Brands That Matter CMOs of the year for his work on DoorDash ’s ambitious Super Bowl spot.

And over the past year, 华特迪士尼公司 ’s chief brand officer Asad Ayaz has overseen the marketing and brand strategy for a wildly diverse collection of projects and entertainment properties across theme parks, movies, TV, and more.

Their work demonstrates brands at their best.

Read the full list of honorees on the Fast Company website.

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