Brands to live up to

Trying economic and market conditions challenge all businesses, of course, but those challenges can also have a way of accelerating positive change.

For us at Bettle–Associates, the headwinds of the first half of 2024 has helped give rise to a more focused approach, a more aligned team, and a new way of thinking about the value we add to our clients’ businesses.

For the first time (in at least a very long time), we’ve been deliberate about our own brand – continuing our journey by leaning in to what we do best, and what our clients value most – and to do it in a way that others don’t (or can’t).

And so now, if you gaze up to our agency offices (or visit our new website), you’ll see five words that underpin our logo, and our business: ‘Brands to live up to.’

What do we mean when we say a ‘brand to live up to’?

When attempting to define what a brand is, you’ll likely use words like ‘a set of associations’, ‘reputation’ or ‘expectations’. Or maybe an idea that at once conveys who you are, what you do, why you do it, and/or what sets you apart.

All of these are good. But you might also simply agree that your brand is all of these things expressed as a promise.

But in business, as in life, it’s not enough to make a promise… you also need to keep it. Sure, set an expectation, but live up to it too.

So this isn’t merely a marketing challenge, it’s a business challenge that requires connected brand, culture and experience solutions.

By building your brand to both compel customers and to motivate, guide, attract and retain good staff, you're building the platform for a brand that your business can live up to.

To ensure your staff continue to live that promise, you need to build a culture that will enable staff to innovate and continually improve in pursuit of keeping it.

And living up to that promise isn’t just about compelling customers to engage with your business, it's about making it easy and rewarding for them to continue to do so. Their experiences through their entire journey – from pre to post purchase activities – should be mapped and optimised to convert a potential customer to an advocate that trusts you to keep your brand promise at every touch point.

So now, building brands to live up to for our clients…? that’s our brand to live up to.