Brands in Culture
BeenThereDoneThat
We harness the World’s best thinkers to solve the World's toughest problems
No.185: 26th Feb 2024
Hi, it’s David here.
This week we share the second of our monthly 'BeenThereDoneThat Where Next?' Webinars and the topic is Brands in Culture. Today it is generally accepted that In our hyperconnected society, brands that immerse themselves in culture to create authentic relevance are more likely to strengthen connections and ultimately grow.
The webinar panel moderated by Tom Donohue, BeenThereDoneThat US Strategist, includes Caroline Collinson-Jones, Strategic Consultant and Member of the BeenThereDoneThat Expert Network, Kim Harris, SVP Executive Strategy Director at McCann NY, and Rahul Sabnis, EVP, Chief Creative Officer at iHeartMedia. They discuss the ever increasing need for brands to be culturally relevant, the challenges and watch outs of enabling this, and the principles/tips to help navigate it.
You can?watch the webinar?on demand now.
As always, we are curious to hear what you think.?
David Alberts
Co-Founder and Chief Vision Officer at BeenThereDoneThat
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