Are Brands Communicating Effectively to External Audiences During COVID-19?

The COVID-19 pandemic that shut down the entire world in March had an almost immediate and sweeping impact on the global economy. In the U.S., gross domestic product (GDP) fell 4.8% in the first quarter, more sharply than the 3.5% decline expected by most analysts.

It marked the first negative GDP reading since the 1.1% decline in the first quarter of 2014, and it was also the lowest level since the 8.4% plunge in Q4 of 2008 during the worst of the financial crisis.

Thousands of companies have been forced to furlough employees, as sales have plunged in a number of industries affecting everything from sales and marketing to workforce operations. Click here to read more...