Brands can benefit from automated content moderation -- Here are the benefits.

Brands can benefit from automated content moderation -- Here are the benefits.

Brands have a challenge keeping up with the unprecedented amount of user-generated content (UGC) when you consider that over 240,000 photos are shared every minute by Facebook users. UGC significantly impacts people's purchasing decisions at 79 per cent. It highlights how crucial it is to manage UGC to promote and maintain brand values. How can brands manage large amounts of unstructured content and reduce unnecessary costs? The answer could lie in combining live agents and automated content moderation.

The moderation process includes reviewing, screening, and filtering content related to your business, including social media content, and is called content moderation. Content moderation is the process of ensuring that information about your brand is accurate and that it adheres to legal requirements. It will help you achieve your business goals.

How Brands Can Moderate Third-Party Content to Promote Safety and Trust

Online communication is under increasing scrutiny due to misinformation and hates speech. Service review sites are now under more significant pressure to regulate it. It could be to comply with legal requirements or to create a safe environment free of harassment and bullying. Only some organisations can afford not to encourage their customers to voice their opinions online as they increasingly use UGC to understand brands and products better.

You must monitor and respond to content on your channels, such as reviews posted to your eCommerce site or on Instagram, Facebook, Twitter, and Instagram.

Understanding automated content moderation

Automated moderation uses artificial intelligence (AI), allowing users to submit content based on specific rules and guidelines to online platforms.

Automated moderation allows brands to moderate large volumes of content quickly. It ensures that quality user-generated content is instantly available. It also allows brands to make sure their consumers are in a safe and positive environment.

Automated content moderation does not replace live agent moderators. It is more of a support tool that speeds up the workflow, allowing brands speed and scale. Automatic content moderation does not replace live agent moderators by filtering out content violating guidelines (e.g. hate speech or bullying) and prioritizing content likely to violate guidelines for human review. Brands can reduce the workload of live agents by combining AI-driven automated moderation with live moderators.

Types of automated content moderation

Brands can choose from three types of content moderation.

Pre-Moderation - it's precisely that, checking content before becoming visible online. Pre-moderation ensures that inappropriate content is flagged to prevent it from being posted. This approach allows for a greater degree of control over the content that is displayed. However, it may not display content in real-time, which could negatively impact user experience.

Post-Moderation. An alternative to pre-moderation. Users can upload their content immediately and submit submissions before submissions are approved.

It replicates the queue to be added to the moderator's list once content is available online. The moderator then filters out inappropriate and violating content from the viewer's page.

Reactive Moderation: This type of content moderation places the responsibility on the users to report and flag inappropriate content. This moderation technique can be used with pre- and post-content moderators and serves as an additional layer to address inappropriate content they do not manage. This moderation type has the main advantage of scaling with your community growth without putting extra strain on your moderation resources.

Benefits of automated content moderation

It is becoming more common to use automated decision-making to determine what content is eligible for safety and trust screening. Technological innovation has made it possible for moderation elements to be automated. Brands must evaluate the benefits.

Engage customers in real-time: Imagine waiting days for your content to go live on your E-Commerce platform. It depends upon a human moderator who reviews it - this sounds disengaging. Automating this process can help solve this issue, reducing the time and effort required to manage it. Algorithms make moderation faster and more efficient. Immediately removing uncertain harmful or illegal content, end-users can enjoy immediate access to online content in a safe environment.

Scale campaigns: In the digital age, more than speed is needed. It's essential that ramping up can be achieved. Moderation solutions that are cost-effective and efficient will be crucial as your brand grows. Automated content moderation allows brands to expand their digital platforms while decreasing costs. They also offer live moderators more support and renew their commitment to safety standards that increase their trust.

Protect trust and reduce risk. Unimaginable amounts of content are published each minute. Brands have to monitor all content. It is a difficult task. Good content moderation will protect brands and customers from policy and content violations and reduce risks to safety and trust online.

What Content Can Brands Allow to Moderate Automatically?

Automated moderation can include visual, textual, and content with moving pictures.

Through object detection, computer vision can assist automated platforms in identifying inappropriate content within images.

Algorithms can recognize the meaning of the text, perform sentiment analysis, and show keywords in the context. Algorithms can also screen for bullying and harassment, fraudulent text, spam, and scams.

If you use computer vision, it's possible to detect inappropriate video content. Live streaming is possible with automated content moderation, allowing real-time screening.?

Users can connect online with others who share similar interests and offer support. However, they can also share harmful and abusive messages that spread hate and division. Brands must use effective content moderation to protect their community spaces.

Automated content moderation forms an integral part of the content moderator toolkit. It filters out inappropriate and offensive content and prioritises content for live agents moderators.

Floating Numbers combines AI and highly skilled agents that deliver superior content moderation services. Brands can trust floating numbers to validate and verify unmoderated content.