Brands & Art: Maximizing Your Experience with a Professional Muralist
Art by Sheefy McFly

Brands & Art: Maximizing Your Experience with a Professional Muralist

Commissioning a mural is a unique way to infuse personality and artistry into a space, whether it's a home, office, or public area.

Corporations are doing it more and more every day, because the power, allure, and energy of it is undeniable.

To ensure you get the most out of your collaboration with a professional muralist, it's essential to embrace their style, understand their process, and facilitate the project effectively.

Facilitating that process is precisely what IPaintMyMind does for corporate clients like Pepsi, adidas, LikedIn, and many more.

Over the years we've learned a lot about process, people, and attention to detail, so we take great pride in being able to light the path for our clients from the initial seed of wanting a mural to a larger than life finished product gracing your walls.

That's why we created this comprehensive guide to help you navigate the journey from concept to completion.

And feel free to DM me if you have any follow up questions!

1. Embrace the Artist’s Style

Every muralist has a distinct style that defines their work. Quite simply, don't pick an abstract artist to do people and boats and mountains. Pick the people and boats and mountains artist for that!

To get the best results:

- Research Thoroughly: Spend time reviewing the artist's portfolio. Look for recurring themes, color schemes, and techniques that resonate with you. This is where leaning on a curator or consultant like IPMM goes a long way - our relationships, experience, and projects over 12+ years mean we can help you skip the heavy lift of curation.

- Match the Vision: Ensure the artist’s style aligns with your vision. If you love their work, you're more likely to be satisfied with the final product. Again, try to pick an artist who does what you want.

CERA | Photo copyright by IPaintMyMind / Tequila Photo & Design

2. Understand Their Process

Each artist has a unique process for creating murals. Understanding this process helps set realistic expectations:

- Initial Consultation: Expect an initial meeting to discuss the project scope, theme, and your expectations. This is the time to share your vision and any specific requirements. It is also a great time to ask any questions you have!

- Design Phase: The artist will likely create sketches or digital mock-ups. This phase allows for adjustments before the mural begins. Get clear from the outset how many rounds of revisions are included in the project. You will definitely need more budget if you ask artists to revise their design repeatedly.

- Execution: The actual painting process may take several days to weeks, depending on the mural’s size and complexity. Scheduling dates for the project is essential. It can't happen at any time. Not for you, and not for the artist. Respecting schedules and sticking to them helps so much when artists have various projects to attend to before they get painted. Changing project dates could also likely require additional budget.

3. Select an Artist That Fits the Concept

Choosing the right artist is crucial for bringing your concept to life:

- Define Your Concept: Have a clear idea of the theme, mood, and message you want the mural to convey. This concept should get approved and signed off on.

- Review Portfolios: Look for artists whose previous work aligns with your concept. And again, a great consultant can help do this for you.

- Seek Recommendations: Ask for recommendations from previous clients or consult online reviews to gauge the artist’s reliability and professionalism. This is another great reason to work with an art consultant -- they can skip the nonsense for you and make sure you are talking to professional, responsible, and kind artists.

Mural by Ruben Aguirre aka Likes 1 for adidas Originals | Photo copyright by Evan La Ruffa

4. Facilitate the Process with Timely Feedback

Clear communication and timely feedback are vital to a smooth process:

- Regular Check-ins: Schedule regular updates to review progress and provide feedback including fleshing out and approving a timeline for the work back, to ensure timely delivery.

- Be Constructive: Offer specific, constructive feedback. Highlight what you like and suggest changes diplomatically. What's more, feedback must be specific! Artists are not mind readers and will not know what you mean, especially if you are not great at expressing it. If you have non-specific negative feedback -- get clear on what that means on your side and understand that shifting the concept after art has been created could also delay and increase costs. This is why approved concepts are SO vital!!

- Timeliness: Provide feedback promptly to avoid delays in the project timeline.

5. Defer to the Artist’s Design and Artistic Choices

While your input is important, trusting the artist’s expertise can enhance the final result. After all, you hired them because you like what they do, not because you thought they would be good at doing something else that you might want:

- Respect Their Expertise: Muralists bring years of experience and a trained eye for design and composition. Trust their judgment on artistic decisions as well as guidance on surfaces, materials, etc.

- Avoid Micromanaging: Give the artist creative freedom. Overly controlling the process can stifle creativity and affect the mural's quality. Show up on time and have clear feedback!

- Value Their Input: Be open to suggestions and modifications proposed by the artist. They understand what works best on large scales and specific climates, environments, and spaces.

Commissioning a mural is a collaborative effort that requires trust, communication, and mutual respect.

By embracing the artist's style, understanding their process, selecting the right artist, providing timely feedback, and deferring to their artistic choices, you can ensure a successful and rewarding mural project.

Enjoy the journey and the transformative impact a professional muralist can bring to your space.

And if you need help with your mural project, give IPaintMyMind a shout!

https://ipaintmymind.org/

Aubrey Martinson

Market Intelligence Manager @ Ready Signal | Market Analysis, Strategic Planning

4 个月

Evan La Ruffa I'm inspired by what you do. Keep up the amazing work.

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