Brands aren’t built on images alone.

You’ve probably heard of commercial artists.

They get commissioned assignments for book covers, advertising, annual reports, brand identities and assorted other artistic endeavors.

Normal Rockwell’s the most famous example. The Saturday Evening Post, Boy's Life, and Popular Mechanics paid him handsomely to illustrate specific themes for their magazine covers.?The USPS even paid him to draw scenes on stamps.

The art had a purpose. It had to tell a story.?

(Fine artists paint on a whim and hope it sells. That’s where the term “starving artist” comes from.)

Commercial writers (aka copywriters) do the same with words.?

Give us a seemingly commoditized product and we’ll paint a verbal picture that clicks and glimmers and jumps off the shelves.

We are natural born story tellers with an entrepreneurial infection that precludes us from just writing whatever the hell we feel like writing.?

Commercial writers combine poetry with persuasion. Clarity with compassion.

We're part wordsmith, part strategist. We’re the idea guys who help other idea guys (like startup founders ) articulate their ideas for commercial gain.?

But the real magic happens when you put a commercial writer and commercial artist in the same room.?

We can make you millions, if you’ll let us.?

It’s funny… no business owner or buyer of marketing services ever tries to produce their own artwork. People will readily admit that they cannot draw.?

But everyone thinks they can write.?

Just queue up Chat GPT and you're off to the races.

They think they have their story sorted out, their value proposition pinned down, their elevator pitch perfected. But all too often the message just doesn’t sink in.?

Questions arise.

Confusion reigns.

Doubt creeps in.

And the business slows to a crawl.?

Not because it’s a bad idea or a crappy product. Because it didn’t have the right words behind it.

So don't sell your idea short.

If you’d like some help with the words on your site, on your ads, on your letterhead, or in your brand bible give me a call.

I’ll bring an artist friend, and we’ll make you very happy.