As the Paris Olympics continues to make global headlines, brands in all industries are vying to make their mark. From ride-share apps, medical apparel, to even Kim Kardashian herself – everyone wants to be “the brand” of the 2024 Olympics. Here’s some medal-worthy brands that caught our eye: ?
- Figs Scrubs: Figs, the go-to for healthcare fashionistas, made a stylish splash at the Paris Olympics
by outfitting Team USA’s medical crew. Forget sponsoring athletes—Figs decided to dress the real MVPs in scrubs so chic they’re practically runway-ready. And guess what? You can snag the exact same look on their website– because why shouldn't you be fabulous while saving lives??
- LVHM: Paris-based LVMH is flexing hard at the Olympics, designing medals, supplying top-shelf booze, and, of course, sponsoring the athletes. But the real star? Sephora
. They’ve gone full glam with all 46 stores along the relay route offering up Olympics swag, discounts, and even tickets to the Games. It’s an LVMH takeover, and yes, it’s as extra as it sounds.?
- Uber: Just when you thought Uber couldn’t get any more ambitious, they rolled out Uber Cruise
at the Paris Olympics. Yes, you heard right—now you can charter a boat with just a few taps. Enjoy a free, luxurious cruise down the Seine, because who says you can’t sightsee like a VIP??
- Procter & Gamble: P&G has been an Olympics' staple for years, and Paris is no exception. From pampering athletes in their village salon to sponsoring the first-ever Olympic nursery, P&G is all about that luxury life. The Pamper's nursery
? A game-changer for athlete moms and dads—it’s about time someone thought of the babies.?
- Skims: Kim Kardashian’s Skims is back to dominate the Olympic fashion ?scene, partnering with Team USA for the third time.
The vintage-inspired collection is as trendy as ever, with swimwear, sleep sets, and loungewear that scream 90’s cool. And let’s not forget their adaptive line for Paralympians—because inclusivity is always in style.?
- Sesame Street: Feeling nostalgic? Sesame Street has your back with its Paris Olympics coverage. Elmo, Cookie Monster, and the gang are teaming up with Olympic stars like Simone Biles for TikTok content, and they are absolutely crushing it—9 million views and counting. Who doesn’t love a little Elmo drama in their Olympic news feed??
- NBC: As the owner of the USA Olympics broadcast rights – NBC is THE place for Olympics media coverage. This year they’ve expanded, bringing in Alex Cooper
– host of the #3 podcast in the world, Call Her Daddy and founder of the Unwell Network.. Cooper hosted “Watch with Alex Cooper,” on Peacock, sharing Olympic commentary, guests such as Heather McMann, Andy Cohen as well as exclusive interviews with Simone Biles and Olympic soccer stars such as Carly Llyod and Brandi Chastain. We’re obsessed!?
What have been some of your favorite activations??
Quick Hits: Must Reads?
Quick Hits: Data?
- Chief marketing officers are increasingly viewing generative AI
as a positive addition to their strategies, with over three-quarters expressing interest in training AI on their brand’s look, feel, and tone of voice, according to Dentsu Creative's 2024 CMO Report. This shift in perception accompanies a broader confidence in creativity's business impact, with 83% of CMOs believing creative ideas can transform businesses.?
- A new report from CreatorIQ and TikTok
reveals that Amazon ranks as the top brand on TikTok by earned media value (EMV), with a reported $1.03 billion EMV. The report highlights how brands like the NBA, Sephora, and Fortnite have succeeded on the platform by prioritizing creator authenticity, brand alignment, and retention, showing that 55% of TikTok users trust brands more when endorsed by creators, emphasizing the importance of genuine influencer partnerships in driving engagement and trust.?
Quick Hits: Platforms??
- Instagram is making "views"
the primary metric across all content formats, enabling creators to track performance consistently across Reels, Stories, photos, and more. This change, aimed at simplifying content performance assessment, will be rolled out in the coming weeks, with Instagram chief Adam Mosseri emphasizing the importance of views and sends per reach as key metrics for creators.?
- Instagram has expanded its Notes messaging feature
, allowing users to leave Notes on Reels and feed posts, enhancing interaction among friends. Initially launched as an inbox-only feature, Notes have proven popular, particularly among teens, and now offer a way to leave temporary (three-day) messages on various posts, fostering real-time reactions and unfiltered opinions.?
- Instagram has introduced a multitrack audio feature
for Reels, allowing users to add up to 20 audio tracks to a single Reel, enhancing the creative options for layering music, sound effects, and voiceovers. This update aims to boost engagement and compete with TikTok, following previous enhancements such as royalty-free music for Reels ads and other audio-centric features.?
- Instagram will allow some users to create AI-powered chatbots
, enabling creators to add custom chatbots to their profiles via a feature called AI Studio. This tool lets users with professional accounts design chatbots to answer common questions and engage with followers, with broader access to themed chatbots rolling out soon?
- Threads has introduced a new analytics dashboard
on desktop, providing users with detailed insights into their profile performance, including views, interactions, and follower growth.
- TikTok has agreed to permanently withdraw its TikTok Lite Rewards program
from the European Union following concerns raised by the European Commission about the feature's potential addictive effects. This move ensures TikTok's compliance with the E.U.'s Digital Services Act, which aims to create a safer digital space and protect users' fundamental rights, highlighting the E.U.'s ongoing efforts to regulate Big Tech and safeguard user well-being.?
- TikTok has introduced a new feature called "Sound Search,"
allowing users to find songs by singing, humming, or playing them. Currently available to some users in select regions, this feature aims to enhance song discovery on the platform and compete with tools like Shazam and YouTube Music, offering the added benefit of showing videos that use the identified songs.?
- X (formerly Twitter) has introduced a new feature called
“More About This Account,” powered by its Grok AI model, which provides AI-generated summaries about users. However, the feature, available to paid users, often delivers generic or incorrect information, highlighting the need for significant improvements despite X's warning that Grok is still an early feature and may make mistakes.?
- WhatsApp has introduced a new "Favorites" filter
, allowing users to quickly access chats and calls with their most important contacts and groups. Rolling out gradually, this feature enables users to keep their favorite chats under one roof and speed-dial them from the calls tab, enhancing the app's usability by complementing existing chat filters like "All," "Unread," and "Groups."??
- LinkedIn has introduced new updates
to its newsletter creation platform, featuring an updated reader UI that moves comments to the right of the main display, aiming to boost comment engagement. Additionally, LinkedIn now allows embedding member profiles and pages in newsletters, offers "staging links" for pre-publishing review, integrates with Microsoft Designer for AI-generated cover images, and enhances newsletter notifications to drive more sign-ups, reflecting a significant growth in both newsletter creation and engagement on the platform over the past year.?
- LinkedIn has introduced sponsored newsletters
, enabling marketers to amplify their long-form content and reach new audiences. This feature allows you to sponsor any member’s newsletter content or newsletters published on your Company Page as a single image ad through Campaign Manager, capitalizing on the significant increase in newsletter creation and engagement on the platform.?
