Are Brandlords The Future Of Office Real Estate?

Reviewing the Trillion Dollar Hashtag with Antony Slumbers

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“The difficulty with white labeling is you actually don't have enough of a brand”

- Antony Slumbers

Welcome to Episode 10 of Season 8 of the?#WorkBold?Podcast, sponsored by?TSK.

This is our final episode of this season as we approach 100,000 downloads, which puts us in the upper echelon of B2B podcasts.?

Big shout out to our headline sponsor, TSK. I really appreciate their support, and I hope you’ve enjoyed their advertorial content this season breaking down their amazing work with their client Kellogs. Big thanks to Liam and Dean on TSK’s marketing team and both CEO Ian Holden and MD Andrew Burns for another season of this partnership.

Thank YOU for reading and listening each week as we do our best to challenge traditional mindsets and share insights, ideas and best practice for everyone wanting to lean into the future of commercial real estate and Space-as-a-Service. Thank you to all my guests this season, and across all 8 seasons for sharing your expertise.

Mr. Trillion Dollar Hashtag

How fitting to close out this brilliant season with none other than Mr. Trillion Dollar Hashtag himself, my friend Antony Slumbers. Antony kicked off the very first episode as my guest on this podcast by explaining what Space-as-a-Service is, and why office real estate needed to jump on this rocket ship.

Antony speaks at conferences around the world and has a growing tribe of forward thinking real estate professionals from his Trillion Dollar Hashtag course.

Antony can be credited with coining the term Space-as-a-Service (though Duke Long was jusing that term too around the same time. If you don't already follow him on LinkedIn or Twitter, do it now! He's been a trusted advisor to me over the years on Space-as-a-Service (and fine wines) as I've grown the Bold brand.

This Episode

In this episode, we find out if Antony's predictions and theories were true in our pre-pandemic episode. We dive into some of the trends driving the future of office demand that he covers on his online course. Antony shares what questions he’s being asked by the supply side of our industry, what questions aren’t being asked that should be, and who is getting it right.

We discuss a new phrase: brandlords, and we debate operator partnerships, management agreements, white labels and brands. *Be sure to listen to the end to find out what Antony believes is the winning combination.

Thank you for reading and listening and may you enjoy a warm and festive end of the 2022. And until next year, take care of yourself!

Connect with Antony on LinkedIn

Connect with Caleb on LinkedIn?

If you have any questions or feedback on this episode, email?[email protected]

Value Bombs:

The notion of requiring a human-centric real estate and service-led real estate industry as opposed to a product industry, I think is spot on and becoming more and more important each and every day - Antony

You'll never get to understand what is needed unless you dig quite deeply into the wants, needs and desires of individuals, teams, and the company - Antony

We need to be working to a situation where actually real estate is the output, not the input, the input is the human need - Antony

It's quite a scary thought for anyone in the real estate industry to look at their building and completely dispassionately ask the question, why would anyone come here? - Antony

Real estate isn't gonna be all things for all people anymore. We need to really focus and target customers. -Caleb

Anyone running an office has to think about the things that you can do in an office better than anywhere else - Antony

Every landlord's gonna have to say, well, actually for this building, that's the right op operator for here in that building. - Antony

I think in 10 years you'll be picking from 40 different options. -Antony

Timestamps:?

[7:00] Antony discusses whether his predictions in the previous episode he featured on were right.

[9:30] The drive behind the demand for Space-as-a-Service.

[18:26] What is this new way of working going to mean for the success of companies going forward?

[21:11] The questions being asked by the supply side of the industry and how to accommodate these nuances

[25:48] The characteristics of a good office.

[29:26] The Chicken and the Pig analogy.

[30:41] Antony’s opinion on white labelling or selecting a specific brand to partner with to attract specific customer targets into buildings.

?Resources:

• What is the Trillion Dollar Hashtag? (First Episode of the #WorkBold Podcast with Antony Slumbers)
• How should Landlords respond to Flexible Workspace Demand? Are you a Pig or a Chicken? — Antony Slumbers
• Why is CBRE Forward cofounder ALL IN on Space-as-a-Service? (#WorkBold Podcast with David Cairns)
• How to finance the future of commercial real estate. (#WorkBold Podcast with Dror Poleg)
• This isn’t an acceleration, it’s a revolution, Antony Slumbers, March 2021
• Remote work: A series of best practices for a remote workplace, GitHub, April 2020
• The time is right for ‘brandlords’ to enter coworking/flexspace (by Zoe Ellis-Moore, October 2022)

Shoutouts:?

1. David Cairns
2. Dror Poleg
3. GitHub
4. Leesman
5. Zoe Ellis-Moore
6. JLL
7. NewFlex

?About Antony Slumbers:

Antony is a?globally recognised speaker, advisor and writer on proptech and space-as-a-service. A serial entrepreneur, he has founded and exited several proptech software companies and now consults real estate boards on their transformation, technology and innovation strategies. In September 2022 he launched ‘#SpaceasaService: The Trillion Dollar Hashtag‘ course.

Antony speaks internationally on ‘‘#SpaceasaService: The Trillion Dollar Hashtag’, AI, Innovation, and the future of work and the workplace. He also sits on the Advisory Board of Tenant Engagement leader Equiem and is a member of the Leadership Board of CRETech.

?Connect with Antony on Twitter

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at?www.tskgroup.co.uk?or check out their?LinkedIn?and?Instagram?pages to become a follower, fan and friend.

TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly?‘work made better’ newsletter?or visit?tskgroup.co.uk.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)?

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

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