Brandish In-Brief: Q3 Campaigns
Brandish | A Creative Agency
An independent creative agency helping brands in their pursuit for relevance.
Q3: Like mile 25 of a marathon or the second-to-last episode of a binge-worthy series—it’s taken some time to get here, you can see the finish line, but there's a little more to go.
In Q3, we launched exciting new projects with great clients, launched a fresh OOH campaign with Birchwood Credit and brought Robertson College's Comeback series back to life. We also refreshed Nelson River Construction's website to showcase their new brand (which we proudly launched in Q1!), hosted our third Re:takes and celebrated the third anniversary of our Four Day Work Week. A lot of threes in Q3!
Brandish x Birchwood Credit
We’re working with Birchwood Credit to zero down on credit woes in our newest creative endeavour together. In this OOH campaign, we focused on exploring simple, straight-to-the-point messaging, as well as more playful language. See how that panned out in the creative below!
The Challenge: Unify Birchwood Credit’s OOH and social media design system.?
The Solution: Finess the OOH creative through simplification of design and alignment with the brand’s social media content, enhancing brand consistency on all marketing channels.?
Brandish x Robertson College
The Comeback campaign has, well, come back! We updated and relaunched this campaign for the 2024 back-to-school season. The campaign encourages those curious about upskilling or continuing their education to get back into the classroom with a $10k tuition giveaway.
The Challenge: Encourage curious students to chase after their dreams while being mindful of life commitments
The Execution: The Comeback campaign was first launched in 2022 and has helped numerous students kick-start their career comebacks. The objective of the campaign is to increase awareness of the multiple ways Robertson supports students through their educational journey, specifically their tuition giveaways.?
See more of the campaign on Robertson’s Instagram page here .?
Brandish x Southern Chiefs Economic Development (SCED)
In August, we proudly announced our new agency of record relationship with Southern Chiefs Economic Development (SCED). SCED operates several organizations, including 1BLDR, a First Nation project management company; Migizi Energy Supply , a fuel supply and logistics company; and Miikahnah Connect, an organization dedicated to helping construction companies find skilled workers to fulfill their project needs.
Through a refreshed brand identity, we, Brandish and SCED, will collaborate to establish a new brand strategy and identity—one that enhances SCED’s brand awareness and educates Manitobans about SCED’s partnerships and initiatives. ?Introduce SCED to more Manitobans and help strengthen the economic base of the 34 Anishinaabe and Dakota Nations that make up the Southern Chiefs’ Organization Inc. (SCO).
Brandish x Nelson River Construction Inc.
At the start of 2024, we partnered with Nelson River Construction to celebrate their 100th anniversary by producing a video that celebrated the contributions of their employees and organization. We continued working with the team to help usher their company into their next era with a refreshed brand identity system and logo redesign.
The Challenge: Refresh an established brand without losing its legacy.
The Execution: We revamped their identity system, and modernized Nelson River’s logo, colour palette, and overall visual branding, giving the company a bolder, fresher look, without straying too far from their original concept. After refining their new brand, we launched the updated identity on their website, signalling the beginning of a new and exciting chapter for Nelson River Construction.?
“Getting to refresh Nelson River’s visual identity system and being able to bring this campaign to life was such a special moment for Brandish,” says Alexandra Martin , Partner and Director of Strategy at Brandish
We’re honoured to work with one of Manitoba's leading companies and are excited to see what the next 100 years will bring as they continue paving their way to success. Check out the website here .?
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Brandish x Alberta Association of Optometrists ?
We kicked off Q3 by launching phase two of our awareness campaign with the Alberta Association of Optometrists (AAO). ‘Eyes Need Care Too’ is a creative initiative designed to encourage Albertans to book their annual eye exams. The campaign taps into the relatable moments all parents face when instilling healthy habits in their kids' lives– for example, eating vegetables, bathing, and brushing their teeth, illustrating by comparison that making a habit of booking an eye appointment can be easy.
The Challenge: Encourage Albertans to book annual eye exams because staying on top of one’s eye health can really be that easy!?
The Solution: Address perceived barriers to eye healthcare services in Alberta, and dismantle them through simple, accessible and creative messaging. The ‘Eyes Need Care Too' video campaign directly addresses parents with young children and the out-of-home campaign focuses on children and seniors, two demographics with greater eye health needs. Launched on July 8th, the campaign intentionally uses digital platforms and out-of-home advertisements to ensure broad visibility across Alberta, Canada, bringing awareness about the ease and significance of eye health to all.
Brandish x …Brandish?
Re:takes+1
In July, we held our third Re:takes at Winnipeg’s favourite summer spot, The Beer Can. Now our events are always fun (totally not biased) but this one was next level. The sun was out, the music was pumping and the people who came by to grab a headshot brought the energy! We encouraged guests to bring a +1 to help extend our community and spread the word about Re:takes. And boy, did people show up! We met new faces and learned more about the creative community in Winnipeg. All in all, it was a success, and we have those who supported it to thank!?
We get a lot of questions about Re:takes, especially when the next one is. Keep posted to learn when the next event is happening (hint, hint: it's soon).
See more photos from the event here. ?
Third 4DWW Anniversary
As Q3 wraps up, we’re marking a special milestone at Brandish: the third anniversary of our four-day work week. The shift from a five-day work week to a four has been a game-changer for our culture. It’s empowered our team to find what their balance between personal and professional life is and it allows us to show up as their best selves on Monday morning.
Whether Fridays are spent on errands, self-care, or putting extra time into a project, it’s the freedom of choice that matters most. Over the past three years, we’ve mastered the art of the 4DWW, and each team member has found their own way to make the most of it.
Curious about how we use our Fridays? Watch this reel for an inside scoop!?
Cheers to all the upcoming Fridays—the ones we work on and the ones we don’t!
Looking back at Q2
In case you missed our last quarter’s In-brief, we launched the:?
Read about each of them, here .?