Branding an Ultra Marathon, Not a Sprint

We’ve all heard of Ultra-Marathons. Think about the mental toughness, fortitude, and physical conditioning needed.?I like to think about branding as an Ultra Marathon. The question is, does your organization have the mental toughness and grit to stay the course and keep moving forward?

I would argue that branding is an Ultra Marathon without a finish line. If you expect immediate results from changing or updating your brand, I wish you the best of luck, but you’re missing the point.?Branding drives all parts of your organization.?If you look at your organizational chart, you may not have a CBO or Chief Brand Officer, but who within your organization is the keeper of the brand, making sure all messaging, marketing, and physical space is on brand?

I recently spent the weekend in Madison, Wis, with my college-age nephew and attended a Big?Ten basketball game. We took a picture to send to his sister, and she responded that it is not on-brand for you, uncle Greg. She’s right; me wearing a Badger sweatshirt and hat is not on brand as a Minnesota guy, but at least it wasn’t Packer attire. Keep in mind that she is studying marketing and communications and trying to wow her uncle with her newfound collegiate knowledge.

If you like to have the branding and marketing knowledge dropped in your inbox every once in a while, sign up here?- Don’t worry. We will never sell your information or spam you. You can opt-out at any time.

About the Author

McCurry has over 20 years of marketing, communications, and event planning experience in higher education and telecommunications and, most recently, in executive roles at financial services trade associations as CEO and Chief Development Officer. Greg has a Bachelor of Arts degree in Communications and Marketing from Minnesota State University, Mankato.

#plaidmoose #mplscreative #creativeagency #graphicdesign #womenowned #plaidmoosecreative #branding #brand #creative #marketing #design #agency #creativeagency #WOSB