Branding Tip 1

So, I always get so many questions about branding and the do's, and do not's of branding and online reputation management. Over the next few weeks, I will be posting my top 15 tips on branding. 

Branding is the heart of any business, so much so that in many ways you could almost substitute the word brand for business. It is the big promise of value you give your clients. That is why most companies that are successful are recognised for their strong brand. Branding is not just the logo or how your business is perceived externally. 

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the brands' “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. 

Branding is the totality of your business, such that when creating your brand, it is imperative to think about everything from your logo to the colour scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.

But those are the first step to creating a powerful brand. Follow through our 15 branding tips to build yourself an awesome brand.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and researches the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.