Branding Sets the Table, Sales Close the Deal: Influencing Buyers Before Your First Email

As highlighted in "Social Selling Mastery," 57% of the buyer's journey happens before a sales rep ever gets involved. This means branding and advertising play a huge role in "preselling" by shaping buyer perceptions and preferences long before the final sales cycle.

Strong brands make sales easier by tilting buyers towards their solution even before prospecting begins. Some ways brands can presale through perception:

• Thought leadership content that establishes authority and mindshare in the buyer's industry
• Social media that highlights relatable personalities behind the brand to drive emotional connections
• Advertising displays that reinforce the brand promise and unique value proposition
• PR and media coverage that validates the brand's reputation as a leader in their space
• Reviews and testimonials that build social proof and credibility

Essentially, presales branding and advertising prime prospects on a subconscious level, so when sales reps do engage, buyers are already positively predisposed. This makes the final sales process shorter and more straightforward.

The takeaway is that social selling does not exist in a vacuum. Powerful branding sets the stage for sales success by subtly influencing perception ahead of direct outreach. When done right, presales branding makes the buyer's journey tilt naturally in the brand's favour.

Have a joyful, progressive week!

www.BartRadka.com

Enjoyed this newsletter?

Join our?Strategic Executive Syndicate ?group - the pathway to becoming a member of an exclusive club of CEOs and high-level executives who collaborate, share knowledge, and stay up-to-date on industry trends with like-minded professionals.