The Branding Secret of Industry Leaders

What is the best way to brand yourself as an industry leader?

Is it a book?? A podcast?? Speaking from stage?

Back in 2010, there was a TED Talk that absolutely blew up. It was a talk on shame and vulnerability, and at the time, most of us hadn’t heard of Brene Brown.??

She has since gone on to do another TED Talk, write several best-selling books, speak on stages and consult to big companies all over the world, have a Netflix special, and is a regular guest of Oprah Winfrey.

So of all those platforms that she used to build her brand, which one is the best?

Well, the speaker coaches will tell you it’s speaking. The book writing coaches will tell you it’s writing your book. And the youtube coach will tell you it’s building out a youtube channel.

And they’re all right, but none of these platforms is where you begin.

All of these platforms are great, but there is one important piece of the puzzle that you need to start with to build out a personal brand that will have the greatest chance of success - one brand message.

1. Your personal brand needs to be built out as an ecosystem with one brand message.

Think of the centre of your ecosystem as being the one thing you want to be known for.? It’s the golden thread that links the entire ecosystem together. As a expert, I know you are able to help many different people with many different problems. But if you wrote a book on how to have a loving relationship with your spouse, had a keynote on how to build an offshore team, and had a podcast on your travel adventures, whilst you’d most probably attract a small audience for each, you won’t be reinforcing your expert positioning and status.

Your Personal brand needs to be built on the foundation of one message.

And when you build out an entire personal brand ecosystem, your results will exponentially increase.

And before you say, but Sam, Tony Robbins covers many topics - he does!?

But he began to create a solid brand around a success mindset back in 1977 when he started promoting Jim Rohn seminars.? That was 45 years ago!?

He began with one brand message, spent time building his audience and positioning, and then was able to add on topics as he went.

2. Strategy vs Tactics

Tactics are like separate pieces of the pie - like writing a book. I’ve seen many coaches write a book to try and build their audience, and while writing a book is one of the essential parts of being known as an industry leader, they’ve just written any book - without understanding how it fits into their entire strategy.??

Think about your brand message being at the centre of your ecosystem, and your speaking, your book, podcast, content marketing, offers, and programs, all aligning directly with that one message.

3. If you want to be known as the leader in your industry, you need to commit to the long game.

When you’re adding in each piece of your pie or a separate piece of your strategy, you need to consider that you’ll be adding each piece for at least 12 months. Obviously, if something isn’t working, you don’t continue with that strategy, but you need to give it enough time to build your audience.

If you show up once, you create a small impact on a small group of people. If you continue to show up consistently, you’ll build your platform and impact a much larger group of people.

The number of listeners we have for our Influence By Design podcast is much larger than it was back when I began podcasting in 2016. I could have quit in the first couple of months, but I wouldn’t be making the impact I’m making now that I’ve put in the consistent effort of publishing over 400 episodes.

To be the leader in your industry you need to be prolific.

But you can’t do this by flippantly adding tactic after tactic, starting something new at the beginning of each month, and stopping before the end of each month because it’s not working.

You need to have a strategy of how it all fits together, you need to know what you want to be known for, and you need to settle in for the long game.

Samantha Riley xx

When you’re ready to be the go-to leader in your industry, here are 3 ways I can help you right now:

?1. Download your copy of The Human Design Advantage.

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• Your current situation and immediate opportunities for growth

Uncover the #1 thing holding you back from not being booked as an industry leader

• Develop a 3-step implementation plan to increase your visibility

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