Branding For Sale? How Much is Yours Worth - (The Branding Machine for your Brand).
Hari Vignesh
Performance Marketing Manager @Lyzr.ai | Growth Marketer | All things Marketing | Ex - Integra Global Corp
Brands define products. No product can reach people without a brand.?
In India,?
It’s Fevicol, Not Glue
It’s Maggi, Not Noodles
It’s All out, Not Mosquito Repeller.
Brands are not anymore the producers of products or promises.
But,?
A Brand is the sum of Experiences gained through experiments.??
“Authentic Brands Win”
How can brands be unique?
Each brand has its own
AIDA (Attention, Interest, Desire, Action).?
Branding is the process of
"Marketing with people and not Marketing to the people."
#1 Create a Social Proof?
Building a social proof not only for online or social media presence. Creating a social proof for your brand enhances your brand’s credibility, trust, and assurance.?
#2 Don’t Sell - First Connect
Connect with your audience first. Find what your users actually need. Provide a mean & lean solution. Selling is easy but acquiring loyal customers is difficult.?
#3 Share your Stories
All the brands cannot always win. It’s not necessary to share only your positive stories. Share the other part too. Let your customer know how your journey is. Post your faults too.?
Brands are for humans, then why not humanize your brands.?
Each brand implements a new concept of marketing to reach people.
Brands always look for a long-term journey with the user. More than sales or revenue.
Creating a Brand value is the In-and-out process of Marketing.
Brand values are nothing but the simple values among the people that the brand upholds.
Let’s kickstart from the “Scratch Card of Branding”
“Scratch card” defines why people need your brand’s product.
Focus on the user's pain points to evolve your brand.
Excellent brands on the market focus on multiple layers of user experience.?
Every brand needs to focus on their scratch Conceptualization by the below focus points,?
Skill Focus
Utility Focus
Stability Focus
Creative Focus
Health Focus
Knowledge Focus
领英推荐
Freedom Focus
Strength Focus
Play Focus
Conscious Focus
Achievement Focus
Every brand’s achievement is simply based on experiments.?
Experimenting with Marketing is Branding.
Whether it works or not. Give it a try.
Not every brand is made consciously. Some evolve by experiments.?
Marketing makes wonders when it is done by evidence.
Let’s brainstorm some of the Marketing Experiments.??
There's no Marketing Strategy Exists.?
Everything is based on the test and experiments done in the past and on personalized assumptions.?
If it works people follow. If not, they ignore it.?
Each brand has its own “USPs” (Unique selling propositions). Do that.?
No matter if it succeeds or not. Just do what feels right for you.?
When an Idea meets practical experiments it evolves as a Strategy, So-called Branding strategy, Marketing Strategy, and Social media Strategy.?
One man’s marketing Idea becomes Another man’s Strategy.?
Go For it. Results are secondary.?
Understanding the experience of Experimenting makes you Expertise.?
Focus on one goal for your brand definition.?
Why do BOAT products have a huge loyal customer base?
They (BOAT) focus on one thing: providing quality products to their customers.?
Initially, BOAT - made only for Headphones.?
Always be specific in your brand. Make one thing acquire the whole Market.?
Focus on Only one Idea to succeed.
Brands define the product!?
Marketing is Uncertain.?
Before driving each campaign, dig out what your brand goal is.
Things you need to take through for your marketing journey.
The Hypothesis
The Challenge
The Experiment?
The Result
The Takeaway (Learning)
Uncertainty is the Marketing Thumb rule. You don't even know why your campaign got better results or why it sucks.?
Marketing -? An Art to Learn From Experiments.
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