IS BRANDING RELEVANT IN THIS DIGITAL ERA? | BRAND GURU

The branding of a business holds more importance than you may realise. At first glance, you might think that a brand consists only of elements such as logos and popping colours, but in reality, your brand is the identifying factor of your entire business and shapes your business’s character.

Branding has always been a key player in a business. With the advent & quick rise of social media, consumers are exposed to newer brands with every scroll. This can be a blessing for consumers who want multiple options and are able to research to find the best one. But at the same time, this can be called a curse for businesses because it makes their job of keeping customers invested much harder.?

With the increase in competition, businesses need to up their game and go the extra mile to ensure that they stay ahead of the rest. For this, you need to create a strong brand that will garner as well as keep people’s attention. Branding is a factor that should never be overlooked because, with proper branding, you have a strong chance to control how people perceive your brand.

Makes your brand visible

One of the apparent reasons that a business needs branding is to help them be more recognisable. If your branding is catchy, people tend to notice and acknowledge your business much more than one without branding. A business with sub-par branding isn’t going to capture anyone’s attention or stay in their mind for very long.

However, a business with elements such as a distinctive logo, attractive colours and other pleasing visual elements will create a much more memorable and long-lasting image in the minds of consumers. Even if someone gets just a glimpse of your brand, if it’s striking enough in a positive way, there is a good chance that they will seek you out even if they aren't ready to use your products or services yet.?

Helps build trust

Trust is the most important thing you can acquire as a business. But it’s not something you can gain so easily. A business that doesn’t have any key elements of branding will have an even harder time getting people invested and garnering their trust than a business with prim and proper branding.

If a person had to choose between a company with professional-looking branding and one with no branding whatsoever, it’s no question which one will get picked. Proper branding helps show that you’re an established business and tell people what your brand is all about. This is an investment your business can make to improve itself and showcase the work that you’ve put in to create your brand.