Branding Next Generation Travel Disruption Services

Overview

AirLegit, a leading provider of travel technology solutions and disruption automation tools, partnered with us to enhance its digital presence and effectively communicate its unique value proposition to airlines, online travel agencies, travel management companies, and travel technology innovators.

Lumikha developed a comprehensive digital branding service and marketing strategy, including website design, web copy, service icons, and an explainer video for social media, to help AirLegit stand out in the competitive travel technology market.

The Client

AirLegit provides tools for travel businesses, including airlines and online travel agencies, to improve their customer's end-to-end journeys by anticipating and remedying flight disruptions with an innovative combination of flight performance data analytics, proactive personalized traveler support, and ready-made travel disruption management solutions.

Their offerings include FlightWatcher for real-time flight monitoring, Automated Check-In services, FlightGuard48 for flight cancellation assistance, and Travel Insurance solutions.

The Challenge

AirLegit needed to effectively communicate the value of its innovative travel experience optimization solutions to its target audience, which includes airlines, online travel agencies, travel management companies, and travel technology innovators.

To showcase its expertise and differentiate itself from competitors, AirLegit required a strong brand identity and compelling digital marketing services.

The Solution

Lumikha, a full-service marketing agency as a service (MaaS), worked closely with AirLegit to develop a comprehensive digital branding service and marketing strategy that included:

Website Design and Web Copy

Lumikha designed a modern, user-friendly website that effectively communicates AirLegit's value proposition and showcases its travel disruption solutions.

The web copy was crafted to engage visitors and clearly explain the benefits of AirLegit's offerings, focusing on seamless travel experiences and enhanced customer experience in travel.

Service Icons

Lumikha created a set of custom service icons that visually represent AirLegit's key solutions.

These icons help visitors understand the range of services offered, including real-time flight monitoring, automated check-in services, flight cancellation assistance, and travel insurance solutions.

Explainer Video

To further enhance AirLegit's online presence, Lumikha produced an engaging explainer video for social media showcasing how AirLegit's travel technology solutions work and the benefits they provide customers, such as personalized traveler support and ancillary revenue generation for airlines.

Results

Through the partnership with Lumikha's digital marketing services, AirLegit has established a strong brand identity and enhanced its online presence.

The new website, service icons, and explainer video effectively communicate AirLegit's unique value proposition, helping them attract and engage their target audience.

As a result, AirLegit has seen increased interest from potential clients and continues to work with Lumikha continuously to refine further and optimize its digital marketing strategy.

Learn more about AirLegit here.