Branding at new heights

When you’re a marketing professional, what are your branding limits and opportunities? There’s a company brand, an event brand, a personal brand, etc. each with their own appropriate pitch.

At the recent Interlift show in Augsburg (Munich), Germany 25,000 visitors from all over the world were welcomed by a sign place on one of the buildings recognizing Augsburg as “Lift City". Interlift occurs every other year and is the largest show Augsburg hosts.

This form of branding is unique and welcoming, it recognizes not only the host city but Interlift; an event where the European elevator community review products, services and personnel.