Branding on LinkedIn: Episode III | Creating Breath and Depth of Brand Awareness

Today I am celebrating my new brand awareness campaign from Healthy Career Nurses - a fast-moving Generation Z health and fitness brand - that promotes well-being through videos, courses, and merchandise - (app soon to come 2025) Plus more innovations are in the pipeline.

Rather than tell you how to build a global brand on LinkedIn, I will tell you how I am doing it, and hopefully, you will find some useful points.

?? DOES THAT SOUND GOOD?

Breath and Depth of Awareness

Creating a brand on LinkedIn today means something is a conscious effort to create solid depth or your product or service - thus, pushing through new limits of brand identity.

I am currently formulating new marketing activities on LinkedIn to help form Healthy Career Nurses brand identity by creating brand associations in the minds of my consumers.

Of course, I need to go hard and also research what specific branding activities I need to perform on LinkedIn to create the ideal depth for my consumers. And that is a timely process - yet, a worthwhile agreed action don't you think?

I will thank my time as a Business Studies teacher and the skills learned as a student of business to explore how the marketing mix always needs to be updated - especially when launching a new brand on LinkedIn.

I also think that my target market - Generation Z helped me form new link structure investment opportunities in terms of the depth of Healthy Career Nurses .

I must admit it does feel strange - finally building a global brand that has some good brand depth of awareness - I could pull this off. ??

I am also kind of excited about kicking up the Healthy Secrets brand identity to create some meaningful impact in the health and fitness industry. Of course, I do not have the same budget as the big boys - however, I already have a community relationship with Anytime Fitness , and I can certainly build on that to increase brand equity values.

Wow, this is exciting - I cannot wait to create a fab ad - for my target market - no wait - I need brand links for my consumers first. I am learning!

Four Steps to Building a Brand Depth on LinkedIn:

1) Evaluate how much leverage you have on LinkedIn with your product or service, and then identify different digital assets you can produce.

2) Consider paid Ads not solely on LinkedIn, but across your socials to leverage up on increasing the depth of your brand.

3) Go soft on content production first before pushing at scale thus, to align both with predictive analytics and actual data coming through your LinkedIn Analytics.

4) Data, is not always everything - as global reports on your operating industry can also be an indicator of how to build more depth in your brand.

Healthy Secrets is going to focus on deep meaningful conversations with our followers on Tiktok - through live experiences - this does indeed increase our depth and brand awareness, however, it takes a take, but so worth the effort.

LinkedIn Brand Depth Check List

I am still learning more about brand depth as I write this checklist which I will be using myself. That said I am confident that in the next 6 months - 12 months healthy secrets will have played enough marketing activities to achieve the level of brand depth into the minds of our ideal clients.

Recommendations,

1. Brand depth is about the deeper meaningful moments that you create online and face to face - so go slowly and surely.
2. Do not run fast with content strategies in the depth of the brand - focus more on understanding the psychological build-up of trust and product awareness.
3. Brand depth is a timely long-term goal - so give your brand a chance and do not be quick to judge your branding activities as a failure.

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