Branding is Like Your Ex

I don’t mean to pull any heartstrings, but branding may be more like your ex.?

You asking why? Hear me out.?

Branding appeals to you firstly visually or through the logo. Then it interests you with its overall packaging or design, like the way your ex dresses up. That gets your attention, right??

Then you’d want to know more so you learn about a basic information, the brand name. Are these enough to establish a bond between the two of you? Of course not.?

You need to go deeper. You learn about his vision of himself, his values, his personality, how does he speak, what principles does he have, how does he affect others, and many underlying facts about his persona. This is when you start to truly build a relationship.??

But then along the way, you realize he was not authentic at all. Everything was just a fa?ade. It was all a ploy, almost as if nothing was real. So you decide that it was not worth your time. It was just a mistake or a one-time thing. Or maybe he fades away because he knew he screwed up big time.?

Then the break-up. He is now just your EX, a memory, maybe forgotten already.?

But why do I say this is more like branding? If you have a business, these things matter too:?

Visual Identity – How does your logo look like? What colors do you wear? What does your name mean??

Vision – are you just a plain business or do you have something bigger that you envision for the brand??

Values – what are your values as a business? What should your customers expect of you?

Principles – how do you operate? What responsibilities do you carry and do you take these seriously??

Authenticity – No one likes a pretentious. Without a real brand foundation, your business would feel inauthentic and the market would know that. When they do, you’ll most likely be dumped.

So how do you make sure your business doesn’t become just like your ex? That’s where branding comes in.?

? Audience – know who you really want to attract. Don’t be a player, stick to one is the best. Find your niche and understand your vertical.?

? Strategy – begin with a strategy in mind and let this translate into a vision, a mission, a promise, a foundation for something more meaningful.?

? Visual – make it stand out, is it royal-like? Casual? Exclusive? Logo and design are key for this matter.?

? Humanize – personify your business by having a great name, sets of values, principles, a clear identity and personality.??

Everyone loves a happy ending. No one likes being dumped. If you are really looking at growing your business with a meaningful brand that customers can have a deeper connection with, you must work on your branding.?

Not unless, you’re okay with your business being just like an ex? I hope note.?

At The Vineyard, we believe that businesses must have a meaningful brand in order to thrive. We believe this is a pathway towards a happy ever after.?

I hope you find this interesting. If you need help sorting out your ex, I mean your brand, we’re here to support. Send us a message, promise we’ll keep it between us.?

Sincerely,

Leonard Grape?

President & CEO

The Vineyard Brand Consultancy?

P.S.: Don’t forget to tune in to our Brand Start podcast to learn more https://sptfy.com/8jfV

P.P.S.: Visit our newly revamped website at www.thevineyardbc.com and download our free e-book on branding! You won’t regret it!