Branding Isn't Dead. These 5 Videos Reveal The True Side of Branding

"Is Branding Dead?"?is a question entrepreneurs and CEOs wonder about.?

With all the chaos that's defined 2022, here is one problem we can each handle right now without committees, without agendas, and without paying more at the gas tank.

Business owners routinely ask, "What about personal branding?" or "Isn't social media the answer to everything" or...?

These are very easy and common potholes to fall into?unless you understand the following:

"Branding as it's practiced today is?based on a lie."??

Me-too templates, copy-and-paste “formulas,” and endless swipe files overlook one vital, fundamental fact:

Branding?is?the art of differentiation.

Understanding this one irrefutable fact, how can one cookie-cutter formula work (especially when "one answer" turns entirely different entrepreneurs and companies into puppets that all look and sound the same)?

In short,?it can’t.

Cutting Through The Noise and the BS

This is why I compiled 5 important videos every business owner and CEO needs to see to shed light on how branding can be practiced for those who want to lead, for those who refuse to blend in, and for those who have a fire that can't be put out.

This new approach provides a proven and honest option for those people who refuse to blend in and want their identity not tied up in some intangible idea or overused cliché.

It starts with never giving up on our dreams.

Then it advances to the fundamentals: knowing WHY branding works, and how to navigate through the constant changes and shifts every business is experiencing today.

Branding Isn't Dead (Unless You Ignore This Important Fact)

For years, the advertising and marketing industries have branded themselves as important and vital components of any business.?

We must stop using antiquated tactics like product placement in movies and television shows and the sponsoring of events with celebrities who don't even use the products they promote.??

Instead, we must take a more honest approach to marketing which includes authenticity and transparency about how (and WHY) your company makes the choices it makes.??

The art and science of persuading people to purchase products or services is factually the art of storytelling, not the making up silly pitches backed by celebrities and other wastes of money.

Here are some key videos that open the door to clarity while eliminating mindless copycat tactics.

To help usher in?true branding?to replace that mindless dribble that's been being sold, I created the?Brand Intervention Masterclass . ?

Since completion of the program, the 70 entrepreneurs who have graduated have generated in excess of $102 million in sales.

Here are ten of these entrepreneurs and business professionals sharing their journey in their own words:

And here is one alumni who clearly captures his breakthroughs.

Women business owners and leaders also shared incredible breakthroughs that unleashed their ability to navigate their brands:

Stop Resorting To Shortcuts That Undermine Your Brand

Building a brand is an art that requires more than just a slick marketing campaign led by some color-by-number swipe file.?

It needs to be based on a truth people respect and not fall prey to formulas or templates designed for me-too brands.?

As you’ve seen, there are plenty of great examples of companies that have created successful branding strategies?without resorting to shortcuts that dilute their brands (overlooking what made them stand out in the first place).?

Ready to stop being led by slick formulas and me-too templates??Then join me tomorrow night.

And join my clients who have sold well in excess of $6 billion by learning and applying the art of differentiation.

How?

This is why I am delivering a Free Webinar Thursday, March 17th at 7 pm EST. Click here (or on the image below) to register.