Branding in Five and a half steps

A brand is what they say about you when you are not in the room. Famously attributed to the founder of Amazon; Jeff Bezos.

Designing a brand is not only about the colors, and fonts, but the look and feel across all touchpoints.

When doing branding, design is often overlooked by most startups. It's important not to 'get drunk' on coming up with the perfect design, but to add a personality to the brand on the go is prudent rather than later.

5 & Half steps to Branding by Michael Johnson

Investigate: For startups is to determine their Positioning in the market. How differentiated will your brand be? What brand message will customers relate with?

Resources; Brand Messaging; Product Positioning

Brand Strategy is a checklist of frameworks that help you bring the start-up brand to life. Where and how do you communicate your brand message?

Resource: 7 Story Brand Frameworks

Before going to Design, there is a vital stage often overlooked by many brand strategists. Bridging the gap between design and strategy such that both align is the premise of Michael's book - Branding in Five and a Half Steps

What goes into aligning Branding and Design

Failing to answer ' Why are we here? ' says a lot on how far away your start-up is from nailing its branding. It's what will click for your ideal customers in the market. Video Example

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Happy Tuesday

Learn and Grow

Okerosi Davis