A Branding Excercise
Deon Hanns
Founder & Lead Visual Storyteller at The San Scribe | Certified Goal Mapping Coach. Empowering individuals and organizations to visualize and achieve goals through impactful visual narratives
Earlier in this year I got the chance to be part of a small team to help make a dream come true for two friends in Khayelitsha. They wanted to start their own radio station, but didn't have the capital to start it up. We suggested they follow an online radio bootstrap strategy and got working. I created a brand identity for them based on their knowledge of their potential audience's tastes, likes and dislikes and of course their niche.
We launched the following marketing collateral for them over two months:
- website - www.kbradio.co.za
- Facebook Page - fb.me/kaltshakbr and other socialmedia channels (twitter, youtube etc)
- Business cards
- press cards
- flyers
The latest addition is their very own radio App!
The work still continues and currently we're embarking on a crowdfunding project to raise some capital, but needles to say the response so far is great!
I put together this little video using Camtasia and some cellphone-recorded footage to track the journey so far. Hope you enjoy and looking forward to some feedback and advice!
My name is Deon Hanns and I currently work as a freelance graphic designer. I'm available for short or long-term freelance contracts or permanent opportunities.
Product Manager; Personal Transformation Mentor
7 年If anyone is in need of brilliant graphic design skills, across media, with a strong customer and marketing focus, Deon is the the person for the job.