Today morning I was thinking of branding and somehow the word 'epoxy' came to mind. I tried to connect both and that's when I had an 'Aha' moment! Think it is hard to link both? Well, I will make it easy for you.
Here's how branding works like epoxy:
- Resin (The Company): This represents the core of your business - its products, services, values, and mission. Just like resin, it provides the foundation and functionality.
- Hardener (The Brand): This is the public perception of your company. It's crafted through messaging, visuals, customer experience, and overall image. The hardener combines with the resin to create something strong and lasting.
- Mixing (Developing the Brand): You carefully combine the resin (your company) with the hardener (brand elements). This involves defining your brand voice, logo, design aesthetic, and messaging that resonates with your target audience.
- Pouring (Implementing the Brand): This is where you put your brand strategy into action. It's about applying your brand elements consistently across all touchpoints - marketing materials, website, social media, customer service interactions, etc.
- Curing (Building Brand Recognition): Over time, as your brand strategy is implemented consistently, the resin and hardener cure, forming a strong and unified brand identity. This builds trust, recognition, and loyalty in your target audience.
- A Strong, Unified Brand: Just like cured epoxy, a well-developed brand is a powerful tool. It creates a clear and memorable image for your company, differentiates you from competitors, and attracts and retains customers.
- Versatility (Brand Evolution): Like epoxy that can be coloured or moulded, branding can be adapted and evolve. As your company grows and changes, you can adjust your brand strategy to reflect that evolution while still maintaining a core identity.
Interesting idea about epoxy & branding! Protecting unique designs can be important too. PatentPC helps startups.