Branding -> Bonding ->Mindfulness

It's hard to find a good mentor and a good book. But once you do, make sure you treasure it. My life has been quite a zigzag curve and I was fortunate enough to get a good mentor who guided me towards asking the right questions. Talking of my personal experience of making videos on YouTube and social media marketing, little did I know that digital marketing is way beyond than what I have been practicing. Come let's explore....

Social Media Success= Mindful Content + Passionate Engagement + Heartfelt Collaboration

Recently I read "Personal Branding, Storytelling and Beyond" by Dr. Amit Nagpal & Dr. Prakash Hindustani. Reading this book is like reading an inspirational self help academic book on personal branding with lots of insightful moments. It's inclined more towards being aware of social media hype around us and how to use it to the best of our advantage. Let me share some of my moments while reading the book.

Self Reflection / Introspection: When I started my YouTube channel, I tried to sound like a person who knows all about books. But clearly I was just an explorer which was quite apparent over camera. I kept my focus on adding more subscriber where as it should be more toward sharing more genuine and useful content. Glad, I finally realized it.

Finding Yourself: Social media can be very distracting and can easily redirect anyone towards something random. Staying true towards who you are, your goals and your personal values will help in creating a brand which will attract right set of people and opportunities.

Power of Storytelling: We have grown listening to stories. During childhood, we listen stories from our parents. Adulthood is spend in creating memories and stories. Middle-age and senior years are spent in sharing those memories through stories. Stories have power to inspire and transform humans. Stories have been integral part of our lives and always will be. Social media and inspiration can be combined to create inspiring stories which have power to even cause change of heart. Do you agree?

Branding Secrets: People often confine social media to Facebook, Twitter and Instagram, some also count LinkedIn in it. Where as there are more options available like Quora, Slide Share and Online websites. According to the requirement and preference people can use mix of different platforms to connect with right people and can create strong bonds.

Going Beyond Social Media: Humans are more driven by numbers like increasing bank balance, achieving business targets and adding more followers. But social media is way beyond numbers. It's more about sharing personal stories, connecting with the people and creating a bond.

Now that you know about the power of storytelling and it's impact on human life, are you willing to explore it? Well, you can start by reading Personal Branding, Storytelling and Beyond. All the best!!!