Branding in Action: Exploring Brand Messaging with Jessica Swesey

Episode featuring: Kat Torre and Jessica Swesey

Building a brand isn’t just about how the world sees you—it’s about how your team feels about your mission, too. ?

That’s why we’re thrilled to share the latest episode of Branding in Action. This time, host Kat Torre sits down with our Chief Copywriter, Jessica Swesey, to dig into the art and science of brand messaging. ?

In this episode, you’ll discover: ?

• Jessica’s journey at 1000WATT and her philosophy on brand messaging.
• How internal brand messaging can shape company culture. ?
• Why authenticity is critical in distinguishing between messaging and copywriting. ?
• The importance of turning your team into brand ambassadors who live your values. ?
• Real-world examples, like American Giant’s storytelling approach. ?

Whether you’re a real estate leader or a business owner, Jessica and Kat’s insights will help you refine your brand’s messaging and amplify your presence.

Stream our episodes free on YouTube and Spotify.

Want help amplifying your brand, fine tuning your message, or right-fitting your marketing strategy? Here are ways to get started with us:

??Hire 1000WATT for creative brand, marketing and design services.

??Attend the next 1000WATT Brand & Marketing Summit, April 8-9, 2025, in Dallas.

??Become a 1000WATT Member for ongoing research, marketing executions, and a value-packed community of real estate leaders.

??Catch more of our content at the 1000WATT Blog & YouTube Channel.