BRANDING 102

What is branding in marketing:

It is about making consumers feel good about supporting a company and establishing an emotional connection. Those that brand effectively create a lasting impression that helps grow advocacy and loyalty among customers for the long term.

What is Branding in Design:

it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that make a brand stand out from competitors, and be recognizable to consumers.

What is Branding in Business:

Is the process of creating a distinct identity for a business in the minds of your target audience and the general population. At its core, branding consists of a company's name and logo, visual identity design, mission, values, and tone of voice.

Basic Terms in Branding

1. Brand Awareness: This is the extent to which consumers are familiar with your brand. Example: When people see the golden arches, they instantly think of McDonald's.
2. Brand Recognition: The ability of consumers to identify your brand through visual or auditory cues. Example: Recognizing the Nike logo (the swoosh) even without the brand name
3. Brand Recall: Remembering a brand when prompted by a product category. Example: Thinking of Coca-Cola when someone mentions "soft drinks".
4. Brand Strategy: A long-term plan for developing and managing a brand to achieve specific goals. Example: Tesla focuses on innovation and sustainability to differentiate its brand.
5. Brand Loyalty: Consumers’ preference for a brand, shown through repeat purchases. Examples: Customers consistently choose iPhone phones over other brands.
6. Brand Identity: The visible elements of a brand, such as colors, design, and logo, that distinguish it. Example: The distinct red and white color scheme of Coca-Cola.
7. Brand Positioning: Positioning your brand in the minds of your customers relative to competitors. Example: Benz is positioned as the safest car brand.

Part Two: Basic Meanings and Examples of Key Branding Terms ?

Read Part Two Here