Branding 101: Discovery
Design by Structure
Building distinctive brands with a strong digital presence to drive accelerated growth and measurable results.
The C-suite’s Guide to Brand Transformation
Part 2: On the road to discovery?
Get the ball rolling for brand transformation. Gathering information about your brand is the first step of a project. So, what methodologies should you choose? How far should your branding team go to materialise the correct answers and define a plan of action?
This article explores the common approaches you’ll find generating insights for your brand-building journey.
Project accepted. Brief written. It’s time to mobilise your branding agency team.
When embarking on a branding journey, the first step is the most important. At Structure, that first step is discovery – we spend a lot of time and effort finding out more about your brand and business, including your challenges, context, customers, competitors, products and more.
Two questions determine the shape of this first stage and therefore the likelihood of success of the overall project:
2. How broad do we go?
Your outcomes are only as good as your inputs. So, the more you allow us access to (resources, stakeholders etc.), the better the business outcome. But reality dictates that a business can’t share everything (or involve everyone) with its branding partner. So how do you optimise to get the right insights? Tie your laces and consider the following…
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