Branded Residences - Why these are in Demand and Command 30% Higher Prices?

Although relatively newer compared to other global cities such as London and New York, Dubai has undeniably established itself as one of the most coveted real estate markets. The city is topping the charts, especially when it comes to the luxury property sector. Dubai has also become a global leader when it comes to branded residences. There are already 51 completed branded projects already, and 48 more are underway. Before we get into factors driving this growth and discuss the latest projects, let's see what branded residences are and the reason for an increase in the trend.

What are Branded Residences?

Branded residences represent a unique blend of luxury living and prestigious branding, where renowned hospitality or lifestyle brands such as automotive, jewelry, and watch brands lend their name and expertise to residential developments. These offer opulent living spaces with impeccable standards and services associated with top-tier brands. They are also often located adjacent to hotels and resorts. These residences provide world-class amenities ranging from concierge services and exclusive access to facilities such as spas, gyms, and pools to personalized experiences tailored to residents' preferences. In Dubai, most branded residences are located in high-value areas like Palm Jumeirah, Downtown Dubai, and Business Bay.

Reasons for the Popularity of Branded Residences

• They offer an unparalleled level of luxury and convenience that caters to the discerning tastes of affluent buyers who seek not just a home but an experience.
• By associating with esteemed brands, developers can command premium prices and differentiate their projects in a competitive market.
• They provide a sense of exclusivity and prestige. Buyers are drawn to the promise of a lifestyle curated by these brands, which often includes access to members-only clubs, curated events, and VIP privileges.
• Additionally, branded residences offer a sense of security and assurance to buyers as they are developed in collaboration with trusted names renowned for their quality and service excellence. This partnership ensures meticulous attention to detail in design, construction, and ongoing management.

Our Picks for Ready Branded Projects in Dubai

Palazzo Versace

Located in an amazing neighborhood, Al Jaddaf waterfront, Palazzo Versace is one of the two Versace residential projects in the whole world. It is conveniently located just a few minutes away from major destinations. The elegant Italian-inspired design makes this development truly stand out. It truly captures the essence of luxury and opulence that the brand Versace is synonymous with.

Armani Residences, Burj Khalifa

This project is a part of the iconic Burj Khalifa, located on floors 9 to 16. Designed in a quintessential Armani style that depicts understated and elegant luxury, it has 144 one- and two-bedroom suites. Residents can enjoy spectacular views of the Dubai Fountain. The location of Emaar Armani Residences, Downtown Dubai, needs no introduction.

Atlantis The Royal Residences

Get ready for a luxurious resort lifestyle at the most premium location, Palm Jumeirah. The iconic exterior design and contemporary interiors have made this project one of its kind in the city. The development includes 2-to-5-bedroom units and offers standout amenities and facilities, including the sky bridge and sky pool.

Under-Construction Branded Projects

Bvlgari Lighthouse

This project is a collaboration between Meraas, a renowned developer in Dubai, and the luxury brand Bvlgari. This project has 28 floors with 4- & 5-bedroom penthouses and sky villas, located on Jumeirah Bay Island. It neighbors the Bvlgari resort and will be managing every aspect of the residences, so you can expect top-quality service. It is still under construction and is expected to be handed over by Q2 2025.

St. Regis Residences

This Emaar Properties' collaboration with St. Regis Hotel & Resorts is all set to redefine new standards in luxury living in Downtown Dubai. The location neighbors the most sought-after destinations in the city, including Burj Khalifa and Dubai Opera. There are two towers in this project that are joined by a connecting podium, offering luxurious 1- & 2-bedroom apartments.

Orla by Ominiyat

The project Orla is being developed by Omniyat at a prime location in Palm Jumeirah and will be managed by Dorchester Collection. It consists of 2,3- & 4-bedroom apartments and duplexes, as well as sky palaces and mansions. It is still under construction and is set to be finished by Q4 2026.

Damac Bay by Cavalli

Another exciting project is a collaboration between Damac Properties and the luxury brand Cavalli located at Dubai Harbour. This is waterfront living at its best. The location will enable the residents to enjoy stunning views of the beautiful ocean and the city skyline. It will consist of 1-, 2- and 3-bedroom apartments as well as 3-, 4- and 5-bedroom duplexes. The handover is due by the middle of the year 2027.

Latest Launches

Armani Beach Residences

Another luxurious project by Armani has been launched in Palm Jumeirah. The project was designed by the world-famous architect Tadao Ando, while the interiors will be by Armani/Casa. This residential project will consist of 2-to-4-bedroom apartments and 5-bedroom penthouses and presidential suites. The project will be handed over in Q4 2026.

Mercedes- Benz Places by Binghatti

Mercedes-Benz just teamed up with Binghatti Properties to launch their first real estate project in Downtown Dubai. Known for luxury cars, Mercedes is bringing its prestige to the property development, and with a prime location surrounded by iconic structures like Burj Khalifa, the hyper tower is set to reshape the city's skyline.

Altitude de Grisogono

Damac launched its first branded tower of the year 2024 in collaboration with the jewelry brand De Grisogono. This tower will be located in Business Bay and will offer stunning views of the Canal and Burj Khalifa. Its strategic location will enable the residents here to live just minutes away from the city center. The handover is due in March 2028 with an easy and flexible payment plan.

Franck Muller Aeternitas Tower

In collaboration with London Gate, Franck Muller, a prestigious luxury watch brand, has unveiled the tallest residential clocktower in Dubai Marina. This remarkable 106-floor tower is poised to redefine the city's skyline, featuring a range of 1-to-4-bedroom apartments. The project presents a convenient payment plan and is scheduled for completion in June 2027.

In conclusion, the allure of branded residences as an investment opportunity lies in their promise of prestige, exclusivity, and potential for lucrative returns. If you're interested in exploring investment opportunities in branded residences, ERE Homes real estate agency can assist you in finding the perfect property in any of these esteemed projects.