A Brand Is Your Coat of Arms

Brands are more than logos.?

A brand should capture everything about a client's experience with your company.?

Their success with you.?

The results they can achieve.

The ethic or values you embody. ?

Your USP, your purpose, and your reputation.

Early logos were crests and Coat of Arms given to noble families.?

These were displayed on shields or armor, on flags, on the outer garments, and used to announce a Knight at a competition or a noble house in a battle.?

These crests are heavy in symbology and represent achievements, land title, profession, alliances, and descent.?

When you consider your brand:

• Does it speak of a human relationship with you and your company?
• Do you have a rich history as though a noble family, a village, or an ancient institution???
• Do you have a legacy built on values, purpose, and distinct identity??
• Have you won your stripes in battle? Does it speak of achievement??
• Does it portraty your identity, alliances, profession, and assets?

If you build your business and brand like you would the identity and reputation of a noble family....

Not just any family, but the legacy of generations, battles, wealth and acheivements....

Then your business will stand out and enter a league of its own.?