Brand your Business Online

Building your own brand online consists of a lot of small steps (and a few big ones) intended to put you in a position to gain trust and authority for yourself online. You may have the best shop in town, but if you don’t have an online presence, you simply won’t exist for anyone that doesn't know that or searches online.

There are a couple of basic differences between offline and online, and one of the most important things you need to get is that things online can happen almost instantly, so it would be a good idea to be prepared.

Let’s see what four of those steps are and help you get your business and brand online in 2015.

Four basic steps to take your brand online

Getting your brand known and trusted by the Web is the task set before you. Start by using these steps to help you get there!

Identify your audience and competition - For best results online, you’ll want to have a very good idea who your ideal customers are, and along with that, who is also after their attention, or put simply, your competition. Knowing this information going in is very important.

Building a web presence - You’ll need a domain name for your brand that reflects your business, as well as web hosting to put it on. Get a proper website built, and make sure you don’t opt for a free site that you see advertised. These are just subdomains of another company’s site, and you won’t really own anything.

Establish Social Media accounts - Social media is very important these days, since it can have a positive effect on traffic, authority, search ranks and much more. Deciding which social sites to make use of is up to you, but most likely you’ll be using Facebook, Twitter, LinkedIn and YouTube. Create a presence on these sites and be sure to have consistency in your contact information across all of these as well as your website. Having this last element wrong could really cause search engine problems so pay attention to it!

Create content and engage - Begin posting and publishing across your new Web properties. This will seem tedious and unfruitful at first, but it’s a necessary step. Cross promote from one to the other. For example, announce a new blog post on Facebook or Twitter, etc. Once you begin to have people comment and engage with you, you are ready to take your brand to the next level, that of establishing authority in your space, a topic for another article!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.

For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected].

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internet Search Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.

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