Brand Your Business Locally With These 6 Strategies | Visualytes

Are you seeking to improve your brand visibility in your local area?

Here are 6 Local Marketing Strategies you can apply to reach your customers online and offline.

"83% of U.S. shoppers who visited a store in the last week used online searches before going in," says Google.

We'll discuss some of the online marketing tactics and strategies we've used to reach local audiences.

1. Optimise Local Search: Create your Google My Business Profile with company details, contact details, industry, address, and the exact location on maps. Google My Business allows you to set a 10km specific radius range for your service area. Google My Business posts expire in a week; keep updating them so the posts can help you drive traffic and engagement for your business.
2. Use Social Media: Use social media to engage and create a community around your brand and publish localised content on social media. Offers, Posts, Articles, Everything targeted to your local community.
3. Local Video Influencer: Get a video created by your local video Influencer promoting your services or products. Use platforms such as Youtube, Instagram, Tiktok & Facebook to publish.
4. Optimise SEO: Search Engine Optimisation will enable you to reach more customers as they can target the exact keyword that will your website and articles rank on Search Results. That will allow the user to contact you directly when searching for "service near me."
5. Local Reviews: The first thing people notice when they search for your brand will be reviews and testimonials. Always ask your local customers to rate & review your business on Google My Business or other social media platforms.?
6. Google Ads: SEO is great for local organic search, but you need Google Ads to generate leads and promote your brand even in the local area. If you are seeking to create sales? Ads are your best options.?

We are confident your local target audience will discover your products and services online with many options.