Brand Voice - Why it Matters

In our modern language, there are several ways to communicate the same ideas. Throughout our lifetime, the way we speak and represent ourselves naturally develops over time. We learn how to speak to different types of people and we learn how to recognise different dialects and accents. This is much similar when it comes to a brand’s tone of voice.?

In branding, people often only think about fonts, colours and design while brand voice is often overlooked. As a consumer, when we are able to resonate with a brand’s voice we are much more likely to complete an action with them or even invest in their product or service. As humans, when we relate to other people, we are more likely to build bonds or relationships with them. The same applies in business.

Brand voice is now more important than ever, as it is a way to stand out across social media channels. It isn’t now just about investing time into the design, but more importantly into establishing a brand voice and tone and keeping it consistent.

What exactly is a ‘brand voice’?

Brand voice is the personality your brand takes on in all of its communications. It is directed to your target audience and can have any style that you decide, as long it feels true to your brand’s values, morals and persona.

You can exercise your brand’s voice in a number of ways e.g. website text, social media content, blog posts, advertisements, newsletters.

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