Brand Vision Board - a powerful tool in crafting successful brands

Much like creating a personal vision board with catchy words, phrases, pictures, and colours, depicting our journey and a plan/vision for the future, a brand vision board also serves as a strategic instrument to articulate your brand's vision, mission, values, and positioning. It should also be a dynamic composition, intertwining images, words, symbols, phrases, and colours meticulously chosen to encapsulate the essence, personality, and aspirations of your brand. A brand vision board can also weave in aspects such as your target audience, competitors, prevailing trends, unique differentiators, and an aspirational goal. The overarching objective is to weave together a compelling visual narrative that authentically mirrors your brand's purpose, direction, and enduring impact.

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Steps to create a Brand Vision Board:

Define brand identity:

1.??? Identify core values, mission, and unique selling propositions.

• This involves pinpointing the fundamental principles and goals that define the brand. E.g., embracing diversity and inclusion, sustainability and eco-friendliness, innovation, social responsibility, etc.

2.??? Determine the brand personality and voice.

• Consider the personality traits you want your brand to embody. If it's a tech brand aiming for innovation and approachability, the personality might be modern and friendly, as seen with brands like Google.

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Gather visual elements:

• Collect logos, images, colours, and typography that resonate with the brand's identity. You can use cut-outs from magazines, websites, books, pictures, etc, to make it creative and interesting.?

Craft a visual narrative:

• Arrange the elements in a way that tells a cohesive story about the brand's mission, vision, values, personality, tonality, colors it associates with, official font and typography, competitive landscape, ?target audience, goals, and aspirations (both short-term and long term, etc.

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Incorporate inspirational and meaningful words:

• Add key phrases, taglines, or words that capture the essence of the brand. For e.g, Organic, Vegan, Market Leader, Fun, Responsible, Wellness, etc.

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Update regularly:

• Brands evolve, so update the vision board periodically to stay aligned with changing goals. It may be a good idea to revisit once a year to align with changing goals or priorities.

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Benefits:

• Clarity: Provides a clear visual representation of the brand's essence, values, goals, roadmaps, etc.
• Guidance: Serves as a reference for design, marketing, and decision-making processes.
• Motivation: Inspires and motivates the team by highlighting the brand's purpose and goals.
• Consistency: Ensures consistency in messaging across all brand touchpoints.

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Who ?does it benefit:

• Leadership Team: The brand vision board guides leaders in making strategic decisions that align with the brand's identity and goals.
• Employees: For employees, the vision board fosters a shared vision and a sense of purpose, similar to the collaborative and innovative culture fostered by brands like Google.
• Customers: Consistent messaging enhances brand recognition and fosters customer loyalty.
• Stakeholders: Stakeholders are reassured of the brand's commitment to long-term goals and values, exemplified by sustainability initiatives in brands like Patagonia.
• Advertising & Creative Teams: The vision board serves as a roadmap for the ad and creative team, providing a visual and thematic guide. It clarifies what can be done to maintain brand consistency and what to avoid, ensuring that campaigns align with the brand's identity and goals.

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In essence, a brand vision board is a powerful tool that not only shapes a brand's visual identity but also serves as a dynamic source of inspiration and guidance for everyone involved in its success.