Nowadays, almost everyone can start a business, build a personal brand, and make a name.
And I'm confident that everyone, at last once, was thinking of starting the side hustle or about how life would be if they could build/create something other people want to buy.
If you're one of those people, have you ever wondered how and what you need so you can actually build a personal brand and business that the unsellable generation wants to buy from?
The unsellable generation refers to a generation of consumers who are skeptical or resistant to "traditional" marketing and sales tactics and tricks and want to buy ONLY from brands and people they trust, love, and admire.
Building that kind of brand might seem like a too challenging thing to do, but it's not quite.
Building the brand or business requires a strategic and authentic approach.
- Research To Understand Your AudienceResearch to know and to understand the preferences, values, and behaviors of your target audience. What are their pain points, aspirations, and priorities? What do they value in a product or service? This should be your starting point.
- Understand The TimingThis is crucial because the unsellable generation often exhibits distinct behaviors and preferences when it comes to purchasing decisions. By aligning your sales and marketing efforts with their preferences and timelines, you can increase your chances of success in doing business with them.
- Be Authentic and TransparentAuthenticity is key. Be genuine in your brand messaging and actions. Avoid gimmicks or deceptive marketing tactics. Everyone appreciates transparency and honesty. So, be your best version all the time.
- Build The Purpose-Driven BrandCreate a meaningful purpose or mission that resonates with your audience. Show how your products or services contribute to a greater good or solve real problems.
- Create TrustTrust is essential. Consistently overdeliver on your promises, provide excellent customer service, and address any concerns openly and promptly.
- Work On Soft Selling Content/skillsSoft selling content is valuable content that educates, entertains, and informs your target audience with relevant pieces of information. Content can help you establish expertise and build a loyal following. Selling skills will help you monetize it.
- Engage On Social MediaBe active on social media platforms where your audience spends time.
- Be Customer-Centric ObssestPut your customers' needs and preferences at the forefront. Don't be afraid to seek feedback and continually use it to improve your products or services.
- Show The Human Side Of Your BrandShare your personal story and experiences that relate to your business. This can create a deeper connection with your audience and build trust and loyalty.
- Deliver Quality Over QuantityWe all value quality and sustainability. Focus on delivering high-quality products or services rather than mass-producing.
- Be AdaptableBe willing to adapt and evolve as consumer preferences change. Stay up-to-date with trends and technology that can benefit your business.
- Collaborate and Partner With OthersCollaborate with others who share your values. This can help you reach new customers.
- Show Social ResponsibilityShow your commitment to social and environmental responsibility. This resonates with consumers who prioritize ethical and sustainable practices.
- Be Patient And PersistentBuilding great things takes time. So be patient and persistent in your efforts.
- Measure And Adjust Your ProgressUse data and analytics to track the impact of your efforts and adjust your strategies based on what works best for your audience.
And before and above anything else - Find Your Why.
Why do you want to do it?
What does owning a personal brand mean to you?
If you're looking for add-on help loading the sales pipeline and monetizing new and overlooked business opportunities, let us know->
XSELL
is here to help.
