Brand is Trust - Masterclass on Branding

Steve Jobs once offered an insightful perspective on brand management by comparing it to a bank account. He believed that every positive customer experience was a "deposit" into the brand's account, while negative experiences were "withdrawals". He emphasized not the brand itself, but the products and customer experiences that build it.

Let's dive deeper into this!

Focusing on the brand instead of the product is like focusing on the shadow instead of the object that casts it. The shadow exists because of the object, not vice versa. It's the product that creates the brand, not the other way around.

Yet many companies are obsessed with their brand and neglect the real essence of their business-the product, the customer experience, the service.

Steve Jobs didn't spend time talking about Apple's brand; he spent time figuring out how to make the best products and provide the best buying experience.

In other words, the underlying principle is this: Make a great product, provide exceptional service, and the brand will follow.

What if we all shifted our focus from obsessing about our brand to obsessing about the quality of our products and services?

Wouldn't that be a game changer?

So the next time you find yourself worrying about your brand, stop for a moment and ask yourself, How can I improve my product or service? That's where your true brand equity lies.

Remember, a brand is not just a logo or a slogan. It's a promise you make to your customers. And the only way to keep that promise is to deliver superior products and services, every time.

Let's strive to make "deposits" into our brand "bank account" by delivering exceptional value and earning customer trust, just like Steve Jobs did.

Yours sincerely,

Jalal