Brand Talks Cologne: Ulrich Aldinger on stage with Bechtle and Monotype
How do you make a font family that's distinctive but suitable for everyday use, contemporary but not faddish? On 7 November, Ulrich Aldinger, will discuss this topic at the Wasserturm Hotel in Cologne, together with Alexander Tibelius, ( Bechtle AG), and Friedrich Althausen (Monotype). Beginning at 4:15 p.m. they will speak about developing the new corporate design, but above all the new corporate font for Germany's largest IT system house.
The Best Agency Award 2024: Silver for Steiff’s corporate design
The iconic MARGARETE STEIFF GMBH brand has been putting a sparkle in the eyes of children all over the world for 120 years – and its new brand identity is making waves at the design competitions. Most recently it won silver at the 2024 The Best Agency awards. This is yet another chapter in the Steiff success story: The project has already been awarded at ADC, Red Dot, iF DESIGN AWARD and CDP.
Norbert M?ller about the new brand design of PayPal
In his design column for W&V, Werben & Verkaufen Online, Norbert M?ller takes a look at the new brand identity of the payment service Paypal. His opinion: "On the surface, the new look might seem nice, but at second glance, it comes across as replaceable." Read in his text how important trust is in the financial sector – or whether branding doesn't matter as long as the app works.