Be the Brand Students Trust as They Grow

Do you remember being a student and wishing you knew more about taxes? Or going to the doctor? Or maybe even politics? Our new series focuses on just that. Our content team will tackle topics that current students wish they knew more about.

This is your chance to connect with the next generation in a meaningful way, positioning your brand as a trusted resource for students as they step into adulthood.?Get in touch for more info.

Youth Insights

Curious About What Gen Z Spend Their Money On?

We asked 1000 Gen Z’s and a whopping 49% said they’d choose to spend their money on experiences over products, and 46% said wellness and self-improvement.

Have a burning question you'd like to ask Gen Z? Add your question here.

Next Gen Pulse Launch

Discover the pulse of Gen Z and Gen Alpha with our insightful report series. Next Gen Pulse provides valuable data and analysis on the attitudes, behaviours, and preferences of Gen Z and Gen Alpha, empowering organisations to understand and connect with these dynamic generations. Explore our latest research here.

Logitech Back-to-School Campaign

We've partnered with Logitech once again to bring back the Logitech personality quiz, with a twist. Student Edge members can answer a range of questions and we’ll tell them what keyboard will suit their space. Plus, they’ll immediately go into the running to win a massive Logitech prize pack.

Why do campaigns like these work so well?

??Gamification?– Quizzes drive engagement & make product discovery exciting. ??Personalisation?– Gen Z expects brands to?cater to them, not the other way around. ??Prizes & Rewards?– Because who doesn’t love a?Logitech prize pack?

Insights into Gen Z Industry Preferences and Motivations

What motivates Gen Z's career decisions, and what industries are capturing their interests? We explore this and more in our latest YouthInsight article. Read more here.

Popular With Gen Z

Get Our Free Essay Writing Tool

Know a student who wants to get organized with essay writing? Get them to check out our free essay writing tool here.

Top Three Mistakes Students Make When Choosing a Major

For students who are torn between multiple options or completely unsure where to start, it’s best to keep these common mistakes in mind to make a smarter choice. Read the article here.

Why Re-Reading Your Notes is a Waste of Time (Do this Instead)

We go through research and list different study techniques for students to practice rather than re-reading their notes. Read the article here.

Partner Offer

VistaPrint has empowered businesses for over 20 years with customisable print and marketing solutions to help brands grow. From business cards to signage, merchandise, and more, they make building your brand simple and affordable. Enjoy 15% off sitewide with code VPSTUDENTEDGE15 – no min spend, max discount $200.

Want to connect with 1.3 million Gen Z?

Get in touch to learn more about our research, member benefits, content studio and targeted media solutions.