BRAND STRATEGY; MICRO vs. MACRO NICHE: HONESTY!

I have a lot of interests, but one interest that I can't seem to shake is my interest in ROCK Music. With that interest, I naturally have a certain personality that's predisposed, and innate with who I am. I don't have a tendency toward being politically correct or proper. There are lots of people i'm naturally opposite to, and very few people I resonate with. I resonate with aggressive people, but yet non-violent people. I resonate with people who have money but aren't greedy. I resonate with people who are smart, yet outgoing.

One of the biggest parts of my BRAND is practicality and efficiency; I'd rather be homeless than give away $3000 of my hard earned potential INVESTMENT CAPITAL to someone else just because the rest of society is doing it. I resonate with guys like Mick Jagger, W. Axl Rose, Sebastian Bach, Sammy Hagar, and Bon Scott of AC/DC. Somehow, I feel like the speed limit is for people who aren't trying to go anywhere, and who are multitasking, and unfocused on getting where they want to be and want to spread themselves across 10 different directions in their life.

I've found that the more I am true to myself, the closer I get to meeting people who are more closely aligned with my preferences. In marketing, this term is called the polarization of your market; specifically: NICHE.

The problem with micro branding is that you lose a lot of potential customers who might otherwise be supportive.

An example of this is when one of my admired entrepreneurs allows their social media to be dominated by their focus on their kids, when kids are polar opposite to my career and life interests. It's hard to focus on all the world's problems and making significant changes to help the homeless or wounded veterans or accident victims or deteriorated environment if I'm always worried about my kids. I don't have that problem and that allows me to focus on other people than my own immediate family and helping those that i'm passionate about helping.

When I was in Los Angeles, I learned a tough lesson about people and BRAND relative to music. I discovered that people who like rock music are predominately poor to middle class. Very few people who like my music are upper class. That's not to say they don't exist, but most of the TIME, people who like my music want it free and don't respect music enough to make substantial contributions or investments. That's why great NEW ROCK music is so hard to find; more people would rather listen to pop.