Brand Strategy
FEATURED CONTENT
Cold Take: Sesame Street, Raising Cane's, and Culture
Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. In this Cold Take, Kelly O'Keefe and Rian Chandler-Dovis give two recent examples of brands that held onto a strong culture across years, locations, and distributed workforces.
VCU: A University Brand with the Courage to Stand Apart
Brand Federation helped VCU find an "uncommon" way to tell its story to stand apart among Virginia universities.
Services: Brand Strategy
At Brand Federation, we believe that inside every organization is a driving force – a conviction so compelling that it will move customers and employees to action. This force is a brand identity; it is the thing an organization stands for and the thing that sets it apart.
Our team of nationally-recognized and seasoned brand strategists can help uncover that conviction and focus an organization’s message to make its identity unmistakable and compelling.
AROUND THE FEDERATION
Cold Take: Howard Schultz on Starbucks & Apple's iPad Ad
Kelly O'Keefe and Matt Williams unpack Howard Schultz's open letter about Starbucks and examine Apple's most talked about ad from last month that introduced their latest iPad.
Federation Recommendation: Digital Tools
The Federation Recommendation is a monthly round-up across Brand Federation on various topics. Last month, we compiled digital tools that some members of the Federation can't work without!
ABOUT BRAND FEDERATION
Brand Federation is a team of nationally-recognized brand strategists backed by a global network of the world’s best independent specialists.