Brand Storytelling: Why It Matters

Have you ever wondered what makes a brand ‘great’?

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Let’s take the example of Coca-Cola. Their advertisement messaging includes happy family moments, celebrations, festivals. It’s a way of telling people that Coke belongs to their happy hours, the time spent well with family and close friends. Coca Cola is now the biggest selling packaged aerated drink in the world.

Here are 3 core reasons why brand storytelling is key to reach customers:

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1.Human Connection

?Customers don’t get attached to a company or product. They connect with the story, the struggle, the emotion. Can you make them feel positive emotions? If yes, you are able to create a bond that can successfully make a place for your brand in their heart.

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2. Market Distinction

Not all brands understand storytelling or invest in doing so. If your brand has a successful narrative in place, you are able to create a niche for yourself and become ‘memorable’ and ‘recognizable’. Stories have the power to evoke strong emotions and resonate deeply with a person. So, next time a customer is making a purchase, they will remember you.

3. Continued Connection

Customers usually make a one-time impulsive purchase for new things before falling back to their old preferred brands or purchasing habits. A story or narrative that runs for long creates a sense of belonging helping in building a long-term connection and engagement.

Story stirs emotions and creates a sense of ‘knowing a friend’. A brand that successfully touches the heart and mind of its customers makes a loyal following.

?Which brand’s story do you like the most? Is there any single brand which resonates with you? Share your thoughts in the comments!

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