Brand Storytelling for Mizza's - A Cloud Kitchen

Taking you behind the scenes of a creative journey that turned simple packaging into an enchanting brand narrative.

Our agency had the privilege of teaming up with Mizza, an extraordinary vegetarian cloud kitchen hailing from the heart of Kolkata. The mission was clear: crafting packaging that not only safeguarded delectable delights but also wove an irresistible tale while resonating with the local audience.

Mizza - OPEN UP! IT'S MIZZA.

Mizza, founded by Akansha, started on a flavorful journey to celebrate vegetarian food. From Sushi to savory Bao and tempting Bento Boxes, they're all about honoring the veggie palate.

Packaging isn't just about safety; it's an art canvas. We crafted sleeves that blend practicality and imagination. Inspired by Kolkata's yellow taxis, we added playful illustrations, connecting locals and sparking pride.

Unboxing

Unboxing should be fun! We designed interactive pizza boxes for playful moments. Tic-tac-toe brought smiles, while content echoed Mizza's values, making each unboxing an extension of the brand. We picked hues resonating with locals, a tribute to Kolkata's warmth and community spirit.

Packaging is more than utility; it bridges emotions and stories.

Check out the entire packaging: https://surl.li/koutk

We love bring brands to life just like Mizza!