Brand Story 101: The purpose of your company’s brand story
Johnna Lacey
Consultant, Author | Empowering business owners and nonprofits to tell their unique story to impact the world
Some organizations have been around for decades, even more than a century. When we read their historic timelines or view a documentary on their business, we learn much about the founder, his passion, the need he saw in creating his business, and how the business evolved over the years.
We thrill to see the advancement, changes, and tough decisions, even the heartbreaks, which have shaped the business to what it is today. We love backstory. And often we never look at a product or brand the same way again once we learn the real story.
Maybe it is because growing up we loved bedtime stories. We got excited when we read about the characters — their faults, their quirks, and their adventures — and could not wait to reach the end when all would be well. Because, well, we love happy endings.
We still love stories with happy endings. The story behind the growth of an organization helps us view them as human. And often we see ourselves in their narrative, especially when the founder and the business start from nothing except a great idea.?
Your company’s brand story has everything to do with who you are as a company. It shows consumers if they belong to your target audience. And it helps future employees to know if they align with your principles and culture.?
In effect, your story tells the world what you are all about and whom you serve.
How important is your brand story? What is its purpose? And what are the key elements on which you should focus your story??
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Need help telling your business or author story? My brand training?helps you live your brand by recognizing your story and learning how to use it effectively to enhance engagement and increase sales. Find out more?here?and?book a call?with me!?
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About the author:
Johnna Lacey is the CEO and founder of J.M. Lacey Communications, LLC, which focuses on writing and brand storytelling, training and coaching. Built on empathy and the desire to eliminate frustration for business owners, leaders, and nonprofits, J.M. Lacey Communications seeks ways to simplify what has been unnecessarily complicated using proven systems to achieve results.
She can be reached through her website: jmlacey.com, or via email: [email protected].