A Brand Refresh Inspired by Community, Kindness and Partnerships

We're excited to be starting 2022 with a vibrant and dynamic brand refresh.

Work for Good launched four years ago, with a mission to help businesses raise more funds for charity. With the backing and feedback from our community of charity fundraisers, purpose-led small business owners and founders and our army of supporters, this remains our focus today.?

Thanks to all the support we've received, we’ve helped raise ￡1.75m for charity so far. Over 1,150 charities and almost 3,000 small businesses have made this happen.

We’re so proud of what we have achieved together in such a short time. Small businesses are the lifeblood of our economy and society and?they really are often the front runners in showing the good in business.

Designed by our creative partners?Sunhouse Creative, this refresh?reflects the energy and positivity of our team, as well as the warmth and benevolent spirit of the Work for Good community. We have reworked our key brand assets and established a clear set of brand guidelines that we believe better communicate our mission and will help support our future.

Whilst keeping a visual connection to our original brand identity, we have new logos, brighter colours and illustrations.?We wanted to create something that our supporters and members would be proud to use.

Working with Sunhouse has been a joy and what is more they have donated their entire fee to charity, divided equally between 24 charities, chosen by individuals from the Sunhouse team.??

Most importantly, working alongside my fabulous team every day makes this all possible. They are the magnificent, smart, innovative, resilient and kind humans behind our small business.

We're also lucky to work with our web development team, Hactar, who too are driven by purpose and social impact.

2022 and beyond

Sales fundraising is a rapidly growing and sustainable way to build a better future for charity and business. We are continuously inspired and driven by the organisations who recognise this and want to join us on this journey to create real lasting impact.

We look forward to future collaborations, and working alongside many others to make a positive impact in 2022 and beyond.

Visit our newly designed website www.workforgood.co.uk and let us know what you think!