Brand Promotions during Special Occasions: A Brilliant Marketing Strategy
BigCity Promotions
Value to Customers. Results for Brands. Innovation in Rewards.
Occasions and events are a great time to spice up a brand’s marketing tactics.
Engaging customers with deals and promotions during special occasions is a wonderful hook for brands to attract eyeballs and influence anticipated experiences.
Through occasion marketing, brands can create & curate promotions, deals, filled with impactful rewards and activate multiple touchpoints for customers. Occasions provide a perfect backdrop for product purchase.
Occasions are an event in a Marketing Calendar
There is no occasion, small or big, where brands cannot create an emotional impact in a consumer’s life and create a seamless customer experience, as long as their target audience has an affinity towards the occasion.
Women’s Day is one such occasion where brands create content embodied in substance and character which appeals to the target demographic. The festive season too generates as much as 30% of yearly sales for sectors such as consumer durables. Through this form of marketing, marketers create top-of-mind recall for customers, making it an effective real-time marketing strategy.
FMCG brands often decide which occasions are most sensible and lucrative to try to capture the attention of potential customers. This form of marketing has helped brands lift consumption year-on-year. They also know that they are capturing people’s emotions during these times and forging deeper brand connections.
The FMCG sector expanded 10% compared to the year 2020 (the pre-COVID era) entirely driven by rural markets. During Diwali 2021, brands in this sector grew up to 40% to 45% in terms of sales and registered a growth of about 15% to 20% at the level of distributors and retailers.
BigCity are Occasion Marketing specialists!
BigCity has worked closely with numerous brands to create technology-led and engagement-based consumer and channel-based promotions . Some of our work includes:
Global electronics giant, Philips ran a consumer sales promotion during the pre-Diwali season to engage the music-loving, urban-dwelling audience. The brand wanted to offer rewards that gratified the tech-savvy Indian population, especially during such occasions and festivals. BigCity helped conceptualize, execute & fulfil the objective with pertinent rewards.
International shoe manufacturer, Clarks celebrated Women’s Day through their promotion called “Celebrate Womanhood”, where they delighted women by offering irresistible offers at Clarks EBOs. For this, BigCity helped in curating offers with multiple rewards to induce more sales.
As a way of thanking mothers for their immense contribution, HP wanted to offer a token of gratitude by running a campaign on Mother’s Day. BigCity conceptualized and executed the campaign with relevant rewards backed by seamless reward fulfilment.
Create and own emotional occasions with the help of BigCity
Working with multiple brands for over 15+ years, we have understood that on occasions, each brand interaction is the most valuable when related to a consumer’s exact emotional or psychological state in just the right moment.
Engaging the customer with relevant rewards is the key to a successful sales promotion. At BigCity, we have something for all your customers –
?? Those already prepping to step out for their festive season shopping
?? Those only looking forward to staying inside and making an online purchase
Get in touch with us at [email protected] today, so that we can create a tailored occasion strategy for your next big sales promotion.
Explore festive season promotions, contests, sweepstakes, gamified promotions, curated rewards personalized towards your TG, and much more!