Be the Brand, Not the Product

Why Personal Branding Transcends Academic Labels

In a world where academic institutes often define social and professional circles, we frequently encounter divisions—Top IIMs, New IIMs, Baby IIMs, IITs versus NITs, and so on. These labels, while indicative of a certain level of academic achievement, often unintentionally become the foundation for groupism. We’ve all seen it—people forming exclusive networks based on the shared prestige of their alma mater, sometimes at the expense of others who, despite their skills and talents, are left on the periphery.

But here’s the thing: while your institution can open doors, it is your skills, talent, and personal brand that will truly keep those doors open.

Academic Labels Can Be Misleading

Don’t get me wrong—graduating from a top institute is a remarkable achievement and one that deserves recognition. But when these credentials are used to divide rather than unite, we miss out on a vital truth: talent knows no boundaries. The top-tier graduate and the self-made entrepreneur who learned through experience both have value to bring to the table. Yet, when we let academic prestige define our networks, we limit our perspectives and shut out innovative ideas that don’t fit within those narrow bounds.

Be the Brand—Not the Label

Here’s my belief: rather than letting an institute define you, let your talent define you. Focus on being a brand yourself, not just a product of your institution.

Building your personal brand means honing your skills, demonstrating your talent, and cultivating qualities that make you irreplaceable—qualities like leadership, adaptability, creativity, and empathy. Whether you come from an IIM, an NIT, or a lesser-known institution, your work will speak for itself if you’ve invested in becoming the best version of yourself.

Collaboration Over Groupism

When we prioritize personal growth and talent, groupism based on institutional affiliation becomes less relevant. Instead, we start valuing collaboration over competition. When we surround ourselves with a diverse group of people, regardless of their background, we open ourselves to learning, innovation, and mutual growth.

In a world driven by digital connections and global collaboration, personal brands have far more impact than academic labels. Companies today look for problem-solvers, not just degree holders. They want team players who can bring different perspectives to the table, not just people who fit a certain mold.

Building Your Personal Brand

So, how do you shift from being seen as a product of your institution to becoming your own brand?

1. Focus on Continuous Learning: Your education doesn’t stop with a degree. Stay curious, stay relevant, and invest in skills that align with where you want to go, not just where you’ve been.
2. Share Your Knowledge: Use platforms like LinkedIn to share your insights and experiences. Contributing to your field positions you as a thought leader and showcases your expertise to a wider audience.
3. Network Beyond Labels: Step out of the comfort zone of alumni circles and connect with people based on their ideas, values, and work, not just their educational background. This will not only broaden your network but also bring in diverse perspectives.
4. Lead with Authenticity: Don’t try to fit into someone else’s idea of success. Own your journey, your strengths, and your unique story. Authenticity is magnetic, and it’s what makes your personal brand memorable.

Conclusion

In an increasingly competitive world, it’s easy to fall into the trap of labels and groupism. But success isn’t about where you came from—it’s about where you’re going. The real power lies in building a brand based on your skills, values, and vision. So, be the brand, not the product of an institution, and watch as opportunities come your way—not because of a label, but because of who you are.

Let your talent and personal brand be the driving force behind your success.