BRAND POSITIONING
“Positioning is what you build in the minds of the consumer. It defines your success”
Customers are fickle. The greatest advantage of a well positioned brand is loyalty.
“Brand loyalty gets created when you stay relevant in customers minds with the times”
Remember, great brand positioning is a consistent dialogue/ conversation. It is not a monologue.
“Conversations build trust and recall. Conversations make believe. Conversations win”
The above 3 are the exact conversation we have with our customers before we start creating their brands into a conversation that can be remembered in under 59 seconds.