Brand Performance Insights for Life Sciences
Performance Development Group
Sales Performance Transformation Solutions for Life Sciences
LEADERSHIP
Identifying Your Team's True Execution Gaps
Ever notice how some managers treat their entire team the same way when it comes to coaching and development? It’s like having one prescription for every patient – it simply doesn’t work. The art of leadership lies in understanding exactly where each team member stands and what they specifically need to excel.
E-BOOK
LEADERSHIP
Are You a Transactional or Transformational Leader??
When the University of Alabama’s legendary coach Nick Saban spoke about transformational versus transactional coaching, he touched on a distinction that resonates far beyond the football field. “It’s not about focusing on the outcome, it’s about focusing on what you need to do to get the outcome.”? For sales leaders in life sciences, this concept could be the key to developing not just better performers, but better professionals.?
LEADERSHIP
Leading with Empathy: A Key to Building Stronger Teams
Think about the best leader you’ve ever worked with. Chances are, they weren’t just technically skilled – they were also authentic, relatable, and honest about their own journey. That’s what we call vulnerable leadership, and it’s transforming how we think about leading teams in life sciences.
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CASE STUDY
Empowering Pharma's Field Reps in a Competitive Sales Landscape
When a major pharmaceutical company faced new competitive pressures, they needed a way to ensure their sales team was fully prepared to defend their market position. PDG partnered with them to develop a strategic, business-aligned content roadmap that equipped their field force with deep product knowledge and scientific understanding. This approach empowered sales reps to have more meaningful, confident clinical conversations with healthcare providers—helping them effectively communicate the value of their product and drive continued success.